Chinese Man Sues Baidu Over “Gay Conversion” Ad In SERP
A gay Chinese man sued search engine Baidu in Bejing for allowing an undisclosed ad for an allegedly unlicensed psychological counseling center to appear at the top of search results. He underwent “gay conversion” therapy and was traumatized by the experience. Without the benefit of…
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Increase Your Website Visibility in International Search Engines
Increasing your website’s presence in the international search engines doesn’t have to be expensive or super-technical. Let the search engines help!
Post from Gemma Birch on State of Digital
Increase Your Website Visibility in International Search Engines
Paid Search Spend Rose 21 Percent YoY In Q2, With Mobile Up 98 Percent [Covario]
Global paid search investment continued its rise through the first half of 2014, according to Covario’s latest quarterly analysis of search spend. Overall spend among the firm’s clients rose 21 percent in the second quarter year-over-year, and 2 percent over the first quarter of 2014….
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Baidu Hires Andrew Ng, Google’s Lead “Brain”
Chinese search giant Baidu has stolen away the head of Google’s “deep learning” project, dubbed “Google Brain.” Andrew Ng is an artificial intelligence expert, Stanford professor and founder of online learning company Coursera. Google Brain is a machine learning…
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Baidu Beats Expectations, Posts 59 Pct Revenue Growth In Q1 2014
Chinese search engine leader and advertising provider, Baidu, released financials for the first quarter of the year reporting total revenues of $1.53 billion USD at $1.24 earnings per share. That’s a 59.1 percent increase in revenue from the previous year.and beats street expectations on both…
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Strong Start: Paid Search Grew 25 Percent In Q1, Mobile Shot Up 135 Percent YoY [Covario]
Covario released its Global Paid Search Spend Analysis for the first quarter of 2014 today. Its client set — made up of enterprise technology, consumer electronics, and retail advertisers –increased paid search spend on mobile devices by 135 percent year-over-year and 35 percent over…
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US Court Says Baidu Has Free Speech Right To Censor Search
Late last week Chinese search engine Baidu succeeded in gaining dismissal of a lawsuit by pro-democracy activists based in New York (Zhang et al. v. Baidu.com, Inc). Plaintiffs had sued in the US and argued that Baidu improperly blocked them from seeing content on the search engine. Specifically,…
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Baidu Posts 50 Pct. Revenue Growth But Shy Of Investor Hopes
Chinese search engine and advertising provider Baidu announced quarterly earnings today. The company fell just shy of financial analysts’ estimates, which were $1.54 billion (51 percent growth). Instead the company announced $1.573 billion in revenue, which was a 50.3 percent increase from a…
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Covario: Global PPC Click-Through Rates Hit New Highs, Spend Up 17 Percent YoY In Q4
Though the numbers vary, the Q4 reports we’ve covered all point to solid year-over-year increases in paid search spending. Covario’s Q4 analysis of the global paid search advertising landscape is no different. Based on results from their high tech, consumer electronics and retail…
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The B2B Marketer’s Guide to Baidu SEO
Baidu is the most popular search engine in China, which makes it a very powerful channel for B2B marketers in the global market. As of November 2013, Baidu held 63.55% of the search engine market share in China. The other two big players in the market …
The Global SEO & Content Marketing Landscape
Search unifies people across the globe, and search engines are the catalyst for making that connection. For global brands, optimizing for different search engines and different cultures increases awareness, visibility, traffic and conversions. Global S…
Shake Up In Chinese Search Market As Engines Merge
In a move somewhat reminiscent of the back end merger of Yahoo and Microsoft’s search engines, the number three and four search sites in China are set to combine assets and cross-promote in a nearly $450 million deal writes ZDNet. The deal involves Chinese online portal Tencent’s Soso…
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Baidu Reseller Opens US Office, Aims To Lower Barriers For US Advertisers
China’s dominant search engine, Baidu, offers huge potential for marketers seeking to connect with Chinese consumers. Yet, for US companies there are several barriers to entry that haven’t made it worth the hassle — for starters, all documentation is in Mandarin and ads and…
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Using the X-Default Hreflang Tag For Multinational SEO: Default Language Opportunities
Google & Yandex announced the new x-default hreflang tag earlier this month, and in doing so closed the final gap in executing ‘perfect’ SEO platforms for multinational brands. There is, however, the question of what language content to use as your default, and how you can bring a little…
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