Showing Value In 2014: SEO Attribution Deep Dive
Carefully thought out campaign attribution can show your SEO campaign’s true value to your business. Settling on a model which paints the least-wrong picture is your starting point, but pretty quickly you can make your model sing, providing real value …
Is Multinational SEO Dead? No, But It’s Changing…
I’ve been thinking a lot recently about the term “SEO” and what it really means today. After a record run of attending conferences ranging from San Jose, Toronto, London and Leeds (soon to be joined by Seattle and Riga), I’ve become very conscious of a cloud of what can only…
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Using the X-Default Hreflang Tag For Multinational SEO: Default Language Opportunities
Google & Yandex announced the new x-default hreflang tag earlier this month, and in doing so closed the final gap in executing ‘perfect’ SEO platforms for multinational brands. There is, however, the question of what language content to use as your default, and how you can bring a little…
Please visit Search Engine Land for the full article.