Rapid Bulk Translation in Excel with the Google Translate API
I often come across the need to create a large data set from websites that don’t use English language content. Most often, the translate-at-some-kind-of-scale-cheaply challenge occurs when I’m building product feeds, adding new products to one of my retail sites or rewriting product copy at some sort of scale (genuinely, a favourite task of mine). […]
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Identify missing phrases in your content using the SEMrush or Search Console API
Are you ranking for keywords that are missing from your page? This article shares a simple Excel methodology to answer that question for you. It uses SEO Tools for Excel, the SEMrush API and the Search Console API. Read on for the why or skip a few paragraphs for the how. Why expand your copy […]
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Seven ways to make your boring product page sizzle
I have some bad news: you are probably missing out on a lot of sales. Why? Because your product page is not effective enough.
Retail SEO: 8 Tips to Optimise Your Product Pages for Organic Search
Retail SEO: Optimise Your Product Pages for Organic Search Product page optimisation is an oft-overlooked area of retail SEO. The key objection I tend to encounter is that there’s just so many pages, people struggle to know where to start. This is a counter-productive objection; your product pages are the sole drivers of revenue on […]
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Use Products As Pawns To Win The Local SEO Chess Game
In the competition to rank highest in local search results, you must employ a number of tactics in coordination. It’s not unlike playing a chess game. However, many businesses have yet to bring all their chess pieces into play on the board. There are many types of products which consumers…
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