Panda 4.0: Redefining Site Authority
Everyone in SEO talks about it: authority. It’s the key measurement for ranking, right? But what defines authority in the eyes of each search engine? We all have our theories and correlations, and authority measurement has certainly changed over the years as new signals emerge that may give…
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Is eBay A Big Loser In Google’s Panda 4.0 Update? — Winners & Losers Data
Yesterday, Google began rolling out their Panda 4.0 update designed to punch low-quality content. That’s generated both “winners” who have moved up in rankings as “losers” have dropped down — and eBay might be one of the big losers. Searchmetrics gave us their…
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