Category: google ads

Google has confirmed it is testing allowing showing the same ad, from the same advertiser, on the same search results page. Ginny Marvin, the Google Ads Liaison said, “We’re conducting a small experiment testing different ad configurations” in regards…

Google Merchant Center added a new field in the “Promotion conditions” section for “first order” discount. This seems to be for shopping ads set up in Merchant Center.

Google Ads is beta testing its new AI tools to generate reports by asking Google for the report you want. You enter a prompt, or just a normal English request, and Google Ads will generate a report based on your request.

Ginny Marvin, Google’s Ads Liaison, confirmed that campaign-level negative keywords are now in beta for Performance Max campaigns in Google Ads. She added that this will expand in 2025 to more accounts.

Google Ads is testing a new asset type named video. It seems Google may be testing allowing advertisers to add video assets to their search ads and other Google Ads campaigns.

Google is rolling out new sales and leads conversion reports in the Google Ads advertiser console. These reports are under the Goals section, then Conversions and then Summary tab and there are then toggles to see sales versus leads.

Google Ads has been rolling out its conversational ad experience and more and more advertisers has been seeing the Google Ads chat feature come up. This Google Ads AI Chat can sometimes be at a loss for words. Thomas Eccel posted a screenshot of the G…

Google Ads has a new asset type with enhancement features named business links. Google posted a new help document that says, “Business links is a new asset type with enhancement features that allow you to target customized and varied user intents all …

Ginny Marvin, the Google Ads Liaison, has confirmed that a Google ad representative, a Google employee, has made unauthorized changes to a Google ad account. Marvin wrote that following up after an investigation on the matter, “we did not properly fol…

Google is testing a search ad product carousel format that has these sub-categories that scroll as you swipe through the carousel of products. This format looks familiar but I cannot find any coverage of this new look, so I am covering it now.

Google has updated the “Raise your budgets” recommendation within the Google Ads recommendations with more details and tips. I mean, no one wants to raise their budget unless they can make more money, so having more details on why you should raise you…

Google Ads will be sunsetting call ads sometime next year and will be migrating those to responsive search ads. Google wrote, “Call ads are being upgraded to responsive search ads to enable new features and simplify asset creation and management.”

Google announced a number of new Google Ads enhancements or updates to Performance Max campaigns, some we already covered and some are less search specific. The search ads news that are new are sharable ad previews, asset experiments for Performance M…

Google is testing new Audience Insights or audience analytics within the Google Merchant Center interface. This can show you your audience’s regions, ages, gender, age group and more.

Google announced that it is adding new features for travel search ads through integration with travel feeds. This will allow ads to show hotels, prices, dates, ratings and images in hotel ads. Plus, Google is testing things to do, car rentals and even…

Google seems to be testing showing search ads that you can click to watch a video. We saw something like this back in 2018, but this shopping ad has a video play icon on it, and when you look at it, it then changes to a “watch” icon.

Google Ads has changed how Performance Max and regular Shopping campaigns work within the same account. In short, Performance Max won’t take priority over Standard Shopping campaigns when they are both in the same ads account.

Google will temporarily pause ads related to the US elections after the polls close on November 5th. Google said this “is a temporary measure, and we will notify advertisers when this policy is lifted.”

Google Ads has released an update it the Google Ads API, version 18. Version 18 includes updates across account management, ad groups, ads, assets, campaigns, hotel/travel, local, PMax, reporting and more. This is a major release update of the Google…

Google Ads has renamed “text assets” to “customizations” within the Automatically created assets section of Google Ads. Customizations lets you use text from your website, landing pages, ads, and provided assets to create customized ad copy.