Category: google ads

Google has sent some Google Ads advertisers email notices that any of their Google Ads experiments without an end date will now be assigned a default end date of August 23, 2024.

Did you know Google Ads has a referral or affiliate program. Where you can refer Google Ads a new advertiser and you will earn $250 in ad credits in Google Ads. I am not sure if this is new, but Anthony Higman thinks it might be new.

Google Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new ad tools, and changes to the Google Ads platform that are coming soon. The big items for me are ads in AI Overviews, new AI Shopping Ads, Brand Profile …

Google Ads continues to roll out AI features within the advertiser console. Now some advertisers are seeing AI summaries of how their ad performance is doing. These AI summaries give you an overview of your Google Ads campaign performance over a specif…

Google is testing a new button for the Local Service Ads to “message multiple businesses” instead of just messaging one business at a time. We saw something like this before, but it only showed up after you messaged the first business.

Google announced and emailed advertisers that they are changing the functionality of Google Ads accounts that are suspended. These changes go into effect in June 2024 and will limited what suspended accounts can do in Google Ads.

Google Ads will be modifying its disclosure policy for event ticket sale. The update will say that the “disclosures should be easily visible and clearly explained in the top 20% (above the fold) of any destination when reached via an ad.”

Google has updated its Local Services Ads help document on ad rankings to remove the line around “proximity to potential customers’ locations” is a ranking factor for those ads. Ginny Marvin, the Google Ads Liaison, said the document was updated but th…

Google Analytics has a new beta Google Ads report named “conversion performance.” This is a beta feature right now, so you might not be able to see it. But you must link your Google Ads account to your GA4 account. Then you will see the conversion perf…

Google Ads has launched Performance Max for Marketplaces. This is designed to help you sell your goods or services on specific marketplaces using Performance Max.

The Google Ads Liaison, Ginny Marvin, said the rumors of Google auditing 25% of Google Ads accounts are false. She wrote, “The rumor about Google auditing 25% of Google Ads accounts on 1 May is inaccurate.”