Google Ads will automatically start pausing ad groups with low activity
Advertisers will have the option to unpause cad groups but are advised only to do so if they expect impressions in the coming weeks.
Google says Performance Max ‘intentionally’ doesn’t show channel-specific KPIs
Advertisers are raising concerns about Google’s lack of transparency around PMax performance data
How Google Search Generative Experience is impacting ads
A new study looks into how SGE impacts different ad types as well as ad placement within Google’s SERPs.
Google Ads Support Chat Reps May Be Using Google Translate
Did you know that some Google Ads support representatives you are chatting with may be using Google Translate? They may be automatically translating your questions from English or whatever language and then responding with Google Translate from their l…
Google Analytics 4 launches default Google Ads report
The new report, which was available in Universal Analytics, is now located within the performance reporting section of your GA4 account.
Google Ads PMax Placement Report To Show Search Partner Network Sites
Google Ads will soon support showing the Search Partner Network in the Performance Max Placement report. This means Google will show you which sites your PMax ads are running on – which is a first.
Google Ads PMax Placement Report To Show Search Partner Network Sites
Google Ads will soon support showing the Search Partner Network in the Performance Max Placement report. This means Google will show you which sites your PMax ads are running on – which is a first.
Reminder – Google is enforcing stricter rules for consumer finance ad targeting
Take action now to ensure your personalized ads don’t violate Google’s updated policy.
Google Analytics Adds New Default Google Ads Report
Google Analytics seems to have added a new default Google Ads report to the performance reporting section. This is if you have linked your Google Analytics 4 profile with your Google Ads account.
Google Ads Limited By Budget Status Now Color Coded
Google Ads now will use colors, like yellow and red background highlights, for the “limited by budget” status column. I assume a yellow indicator color is not as limited as a red indicator color.
Google Ads Tests New Change History Page
Google Ads is testing a new change history page that shows more details on the changes made to your ads and campaigns. It now documents the change overview by user and by performance as a toggle.
Google investigating Local Services Ads bug
Google Ads is working on a fix to prevent businesses from appearing in search results for their competitors’ names.
Google Ad Strength For PMAX To Weigh Assets Quantity & Variety More As AI Expands
Google Ads announced that within Performance Max the search ad company is rolling out asset generation globally in English with more languages to come. Plus, image editing will finish rolling out in the U.S. in March, with global English expansion foll…
Google Ads API Version 16 Now Available
Google released version 16 of the Google Ads API yesterday. The update includes additional recommendation types, support for time-related segments, support for advertiser verification, plus much more.
Google Ads API version 16 is launching
The updated Google Ads offers new capabilities and features to help track campaign performance more efficiently.
Google Ads’ ‘pushes’ Performance Max with new Call To Action
When setting up a new campaign in Google Ads, you may notice that the PMax card is not only bigger but also has a new ‘recently used’ label.
Google Analytics 4 updates Advertising workspace to simplify reporting
GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights.
Google Analytics 4 updates Advertising workspace to simplify reporting
GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights.
Google announces Performance Max updates – including Gemini integration
Advertisers can make use of the new features to enhance the quality of ad creatives and improve the optimization.
Location targeting in Google Ads: Balancing automation and control
Learn when to let Google’s algorithms determine location targeting vs. setting specific geo-targets based on key considerations.