Google Ads offering businesses free consultations through Gmail pop-ups
Advertisers are concerned that the pop-up notifications within Gmail could cause confusion among their clients.
Google Pushing Google Ads Consults In Gmail Accounts Pop Ups
Google is pushing some businesses to sign up for a free Google Ads consult with a Google representative through their Gmail accounts. This is in the form of a pop up in the Gmail interface, it is not a normal spammy email solicitation but rather a pop up.
Google Ads Sitelink Unknown Eligibility Bug
Google Ads has an issue with some sitelink assets where it shows the sitelinks are eligible but “limited” and the reason says “unknown.” Google’s Ads Liaison said, “the team is aware of this issue and currently on it.”
Google Ads finally resolves ‘Confusing Ad Text’ issue for most users
Users still impacted are advised by Google to upload new assets or edit existing assets using a different label.
Google Ads To Prohibit Using Famous People Or Brands To Part With Money Or Information
Google Ads will update its unacceptable business practices portion of the misrepresentation policy in March 2024. The update says you cannot entice “users to part with money or information by impersonating or falsely implying affiliation with or endors…
Google announces Misrepresentation policy update
Failure to comply with the updated policy could result in the suspension of your Google Ads account.
Google will issue advertisers credit refunds after overcharging error
The glitch impacted campaigns that ran within Display and Video 360 from July through to December last year.
Google hits back at report criticising the Privacy Sandbox
The IAB Tech Lab report claims that Privacy Sandbox could make it harder for brands to serve effective ads – particularly smaller businesses.
Driving lead generation with paid media: What’s new and what’s next
What every modern-day lead generation marketer needs to know for paid media success on LinkedIn, Google and Microsoft.
Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’
UA360 users who do not switch to GA4 within the next two weeks risk losing critical advertising capabilities.
How each Google Ads bid strategy influences campaign success
Learn when and how to apply Manual CPC, Maximize Clicks, Target Impression Share, and Smart Bidding to meet your Google Ads campaign goals.
Google Ads Testing Spacing Now Coming To MCC Accounts
Google Ads is beta testing a new feature, a new button, in the Google Ads console named “Spacing.” This is a feature that is available for individual advertiser accounts and not rolling out as a beta to MCC accounts.
Google Partners Performance Guide – Email Series
The Google Ads team is sending out a new email series that promises “customized” steps you can take to “optimize your clients’ Google Ads campaigns.” Google says these emails will provide recommendations, save you time and provide direct links to take …
Google Ads launches email series delivering tailored optimization advice
Google is sending partners emails with customized recommendations to improve the performance of their ad campaigns.
Google Ads launches email series delivering tailored optimization advice
Google is sending partners emails with customized recommendations to improve the performance of their ad campaigns.
Google Ads Generative AI For Automatically Created Assets Fully Live In English US/UK
Google announced that the use of generative AI for automatically created assets (ACA) is now fully live for the English language in the US and UK. Google initially announced AI use for ACA back at its Google Marketing Live event in May 2023, and now i…
Google Ads Keyword List With Clickable Stars
Nate Louis noticed that clickable stars were placed next to the keyword list in his Google Ads advertiser console. He can click them to highlight them and unclick them to unhighlight them. He has never seen these before and doesn’t know what clicking …
Google expands generative AI capabilities for automatically created assets
Google’s generative AI capabilities are now available to all English-language advertisers in the U.S. and UK.
Google tests Branded Local Service Ads with opt-out option
Marketers expressed concern about being unable to opt-out, but Google confirmed this functionality will be available for everyone.
Google Rolling Out Branded Local Services Ads (Opt Out Coming…)
Late last week, Google began to roll out those branded Local Service Ads, but it surprised many businesses without a way to opt out of the feature. I am told that Google will provide a way to opt out and will send more details to advertisers this week.