Google Ads reporting issues with APIs and Ads Scripts
The reporting issue was between April 25th 2:32 PM PT and April 26th 12:24 PM PT.
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Google Responsive Search Ads: What you need to know
Learn the benefits of RSAs, how the transition from ETAs impacts you search strategy and how to write effective RSAs
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We Tested Display Expansion for Search & Here’s What We Found
Over the last several months, Google has recommended enabling the Google Display Network for Search campaigns that are not meeting their daily budget goals. Essentially, no new assets are required, as Google will re-purpose the text ads the campaigns are currently running, though you have the option to add Responsive Display Ads to help optimize performance.…
The post We Tested Display Expansion for Search & Here’s What We Found appeared first on Seer Interactive.
We Tested Pure Broad Match Keywords & Here’s What We Found
This post was written by: Chris Konowal, Kylene Holup, and Crystal Hopkins.
As a Paid Media Manager, I’m sure you’ve been seeing Pure Broad Match expansions show up as a recommendation within Google Ads over the last several months.…
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Google Ads Guide: Creating, Managing & Leveraging Audiences
Google Ads has several options for targeting or excluding users from campaigns based on specific demographics, shared interests, and more.
In this post, we’ll be walking through each of the different Audience Types that you can leverage for targeting in your Google Ads campaigns. …
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The five latest Google Ads features and how to make the most of them
SEISO’s guide to testing the latest Google Ads features and how to let them work for you
The post The five latest Google Ads features and how to make the most of them appeared first on Search Engine Watch.
Google Analytics Guide: Remarketing Audiences
This post was written by Claire Dabney & Sonika Chandra.
Remarketing Audience Overview
If you haven’t dabbled in creating remarketing audiences using Google Analytics yet, odds are you’ve probably heard the term remarketing audiences before (if not don’t worry we will cover it in this post).…
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What Does Google Ads Match Type Update Mean for Search?
At its core, Google Ads main priority is to connect businesses with the right audience at the right time. Google wants both the advertiser and the searcher to find value in the experience, therefore the engine is constantly evolving to better understand intent and thus drive value for both sides. …
The post What Does Google Ads Match Type Update Mean for Search? appeared first on Seer Interactive.
Google Ads new features: Five tips for your Google Ads campaigns
As Google adds more complexity and automation to its ad products, marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. SEISO looks at five new key actions you should focus on for successful Google Ads campaigns.
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Google Ads is phasing out Gmail ads – are Discovery ads the answer?
Marketers are all too familiar with Google’s ever-changing product updates; if you mention the word “core update” to an SEO, make sure there isn’t anything breakable near them. On the PPC side, the limiting of keywords in the search terms report caused a stir (and rightfully so) and in December, they announced a new update […]
The post Google Ads is phasing out Gmail ads – are Discovery ads the answer? appeared first on Brainlabs.
Top four SEO myths debunked: Director’s cut
Victorious’ Director of SEO highlights crucial SEO myths and dissects them to give you a clear picture of your search engine marketing efforts, expectations, and more.
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Google Ads Survival Guide During COVID-19: How to Overcome The Challenges
If your business has been struggling with COVID-19 issues, this post can help you set up a strategy to tackle Google Ads and the ever-changing advertising market.
Post from Hannah O’Brien
Google Ads Guide: Responsive Display Ads
What are Responsive Display Ads (RDAs)?
Responsive Display Ads are one of Google’s Smart Creative solutions. Similar to Responsive Search Ads, RDAs let advertisers upload assets (headlines, descriptions, images, logos), which Google will rotate and optimize based on expected performance.…
The post Google Ads Guide: Responsive Display Ads appeared first on Seer Interactive.
Google Ads Guide: How to Leverage Responsive Search Ads
Flirting with the idea of implementing Google’s Responsive Search Ads? Look no further. Here’s the guide you need to push you in the right direction.
Have you ever wondered what ad copy resonates best with your target audience?
“Yes!” you exclaim.…
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Update Your Google Ads Tags for CCPA Compliance
Yes, it’s another article about how you can adjust your advertising settings to be CCPA compliant. Let’s help you get to the information you need:
- How does CCPA/Restricted Data Processing affect Google Ads?
- What are my options to be CCPA compliant in Google Ads?
…
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How to Use Negative Keywords in PPC Campaigns
How to Find Negative Keywords in Google Ads
What is a Negative Keyword in Google Ads?
While standard keywords tell Google what kind of traffic you want to show for, negative keywords prevent your ad from being shown for specific words or phrases, hel…
How to Use Call Extensions in Google Ads
How to Use Call Extensions in Google Ads
This blog post will cover what call extensions are, how to add numbers to respective campaigns, and ways you can use that data later on! Here are you steps you’ll learn to take for using Call Extensions:
✅ Select your phone numbers; personal, business, or redirect
✅ Create a spreadsheet to keep track of each number
✅ Log in to your Google Ads account
✅ On the left-hand panel click Ads & extensions
✅ Click Extensions
✅ Click the blue circle with the white plus sign inside to set up your first number
✅ Select the Call extension option
✅ Choose Account, Campaign, or Ad Group
✅ Turn on Call Reporting
✅ Enter your phone number or other applicable fields under Advanced options
✅ Save your number and you’re done!…
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Know Your Data “Blindspots” for Every Google Ads Campaign Type
Our team has been hard at work doing amazing things with the data we get from our clients’ Google Ads campaigns. In just the past few months, we’ve shown you things like:
- Bringing paid search term data together with organic rankings at scale to find ways for our ALL of Seer’s clients to pivot and quickly make informed decisions for pulling back on budgets in the middle of a global pandemic.
…
The post Know Your Data “Blindspots” for Every Google Ads Campaign Type appeared first on Seer Interactive.
How to Use Optimization Score to Stay Ahead of Your Competition
What is Optimization Score
Optimization score, fondly referred to as ‘Optiscore’ at Seer Interactive, surfaces relevant optimization recommendations and estimates the impact of their implementation on various campaigns & account’s performance. Optimization Score runs from 0% to 100%, with 100% meaning that your account is optimized to perform at its full potential. …
The post How to Use Optimization Score to Stay Ahead of Your Competition appeared first on Seer Interactive.
Google Ads Guide: Dynamic Search Ads
The Pitfalls of Standard Keyword Coverage
According to Google, 15% of searches are brand new, every single day.
While broad match keywords cast a wide net and let us pick up some of the more unique, longer-tail, and close-variant searches, we still h…