Leveraging Custom Labels in your Shopping Feed
What are Custom Labels?
Custom Labels are blank fields within a Google Shopping feed that allow retailers to organize Shopping campaigns based on product groupings. While basic feeds contain generalized product attributes such as product type, brand, and size, custom labels allow for efficient product groupings to better allocate spend and increase ROI long term.…
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Google Ads Guide: Using RSAs in Your PPC Campaigns
First off, what are RSAs?
They’re your next favorite ad type.
These ads allow you to create and use multiple headlines and descriptions within a campaign. Over time, Google tests the different combinations provided to see which assets perform best (allow a 30-day window).…
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3 Myths About Smart Shopping – Uncovered
This post was written by Chris Evans and Vanessa Rodriguez.
What Do Current Marketers Believe about Smart Shopping?
Over the past year, Google’s Smart Shopping format has been a topic of frequent debate among marketers, largely due to its perceived lack of transparency.…
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Is SEO dead in 2020?
Wondering if you should invest hard-earned cash in SEO, if it’s still a viable marketing strategy for 2020, or whether to spend more wisely elsewhere? Read on.
The post Is SEO dead in 2020? appeared first on Search Engine Watch.
A look at performance post Google’s average position sunset: Top vs side
I took a look at CPC and CTR to see how performance varied after the average position sunset and how these metrics vary on Google.com vs. Search partners.
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5 Things to Check After Launching a PPC Campaign
One of the beauties of PPC is that there’s no such thing as “set it and forget it”. We can move spend around and make optimizations to improve the efficiency of our spend, even a few days after launching. Let’s walk through 5 quick checks to get your campaign moving in the right direction.…
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Google’s Shiny New Lead Form Extension
Google’s new Lead Form Ad Extension allow users to click on your ad and submit their details without having to visit your website. Read all about it here.
Post from Blueclaw
Google Keyword Planner: A How-To Guide
This post was written by Kevin Zabel, one of our Fall 2019 Digital Marketing interns.
What Google Keyword Planner Can Do For You
Looking for an easy-to-use tool that will grant you access to thousands of new keyword ideas for your company?…The p…
An introduction to Google Ads Video Ad Sequencing (VAS)
Video Ad Sequencing helps you dodge YouTube’s “Skip Ad”. Tips to take your target audience on a video journey, drive deeper awareness, engagement, and more.
The post An introduction to Google Ads Video Ad Sequencing (VAS) appeared first on Search Engine Watch.
Why Isn’t My Ad Showing Up on Google?
This is a co-authored post by Molly Nash and Grant Edrington.
We’ve all asked or have been asked this question — why isn’t my ad showing up when I search on Google? There are a lot of factors that could be impacting ad delivery and visibility, both inside and outside of your PPC account.…
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A visual guide for every Google Ads extension
An in-depth illustrated guide of the Google Ads extensions that were rolled out in the past ten years. Samples of the top four ad extensions included.
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How Automated Rules Can Help Prevent a Client Nightmare
Have you ever received an email from a client or POC with “URGENT” in the subject line and your heart skips a beat or two?
Or, have you ever managed a Google Ads Account account where conversion tracking drops off all of a sudden?…
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Prepare For Battle: A Paid Search Competitive Guide
One of the top questions we get as PPC marketers is, “what are our competitors doing?” It’s an important question, but one that can be difficult to answer.
There is no sneak peek into a competitor’s AdWords account, no unblinded benchmarks, or quick plug-in formulas.…
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Google Ads announce more changes to match types – Challenges and opportunities
Google Ads recently announced that it now allows ads to be served for queries that it understands to share the same meaning on phrase match keywords.
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Google Ads Sunsets Accelerated Delivery
Written By: Emily Pollock & Rebecca Carey
Yet ANOTHER big change happening in the world of Google ads. Google recently stated that “Starting September 17, 2019, Standard delivery will be the only ad delivery method for Search campaigns, Shopping campaigns, and shared budgets.…
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Why Google Smart Display Campaigns Are Not So Smart
Google released Smart Display campaigns in 2017 to help lighten the workload for digital advertisers and exercise the power of machine learning on the Google Display Network (GDN). Despite investing millions of dollars into machine learning initiatives, Google’s smart display targeting is plagued by the same downfall as standard (dumb?) display campaigns: poor quality placements (placements are locations on the display network where your ad can appear).…
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How to Use Negative Keywords to Save on PPC Spend
Every time you guess, you bring bias and risk into your conclusions.
That’s why using Search Query Reports to find inefficient spend is a surefire way to save your company $$$.
Let’s get started.
How to Pull Search Query Reports
Pulling search query reports is fairly easy. …
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Your step-by-step guide to content marketing keyword research
Keyword research can be stressful. This guide explains the process of researching keywords to help you begin and improve your content marketing strategy.
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Should You Be Using Microsoft Advertising?
There’s no denying it: The world of search revolves around Google. The search engine behemoth retains the majority of the search engine market share, and, to no surprise, the majority of advertiser’s dollars. Between Google’s massive reach and constant evolution of its ad platform, many advertisers likely feel justified in dedicating their entire paid search strategy to Google Ads.…
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What to Do When your Campaign is Limited by Budget
Your campaign is limited by budget — what does this mean?
We’ve all seen the alert before:
Some see it as a bad thing, some see it as an opportunity, and some just want that ugly red text to go away.…
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