Google limits functionality of suspended ads accounts
Google is limiting actions to billing, appeals, security settings and account navigation for suspended Google Ads accounts starting in June 2024.
Google Ads Updates Disclosure Policy For Event Ticket Sale
Google Ads will be modifying its disclosure policy for event ticket sale. The update will say that the “disclosures should be easily visible and clearly explained in the top 20% (above the fold) of any destination when reached via an ad.”
Google: Proximity Not A Relevancy Factor For Local Service Ads
Google has updated its Local Services Ads help document on ad rankings to remove the line around “proximity to potential customers’ locations” is a ranking factor for those ads. Ginny Marvin, the Google Ads Liaison, said the document was updated but th…
Google Analytics Gains Google Ads Conversion Performance Beta
Google Analytics has a new beta Google Ads report named “conversion performance.” This is a beta feature right now, so you might not be able to see it. But you must link your Google Ads account to your GA4 account. Then you will see the conversion perf…
Google Ads New Performance Max For Marketplaces
Google Ads has launched Performance Max for Marketplaces. This is designed to help you sell your goods or services on specific marketplaces using Performance Max.
Rumors Of Google Auditing 25% Of Google Ads Are False
The Google Ads Liaison, Ginny Marvin, said the rumors of Google auditing 25% of Google Ads accounts are false. She wrote, “The rumor about Google auditing 25% of Google Ads accounts on 1 May is inaccurate.”
DOJ hammers Google over search ad price manipulation
Here’s how Google harms advertisers in 20 slides, according to the DOJ’s closing statement on search advertising.
How to uncover hidden gems in your paid search accounts
Use keyword analysis, auction monitoring and conversion path tracking to identify untapped opportunities within your PPC campaigns.
Google restricts promotion of deep fake sexual content
These restrictions now apply to Shopping ads and will be enforced across all types of ads after May 30.
Google Ads To Automatically Pause Low-Activity Keywords Next Month
Google Ads will automatically pause low-activity keywords starting in June 2024. That means campaigns with keywords that were created over 13 months ago and have zero impressions over the past 13 months will be paused.
Google Ads To Disallow Services For Deepfake Sexual Content
Google Ads, Shopping Ads, Admob, and other Google Ads products will soon disallow deepfake sexual content, synthetic sexually explicit content, or synthetic content containing nudity services. I mean, this seems like something they should have disallo…
6 ways to use AI for paid search account restructuring
Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy.
Google Ads Posts First New Feature Announcement In Two Months – PMax Updates
Google Ads has posted its first new features announcement in its help section in over two months. This was to announce several Performance Max campaigns features, which we will get into below. But like I reported earlier, Google has not posted anythin…
Google Ads will pause low-activity keywords starting in June
Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.
How to transform your Google Ads headlines with anti-audiences
Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.
Google adds 6 new AI features for Performance Max
New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.
Top 5 paid search B2B lead gen strategies for 2024
Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI automation.
Google Responds To Concerns Over Chrome IP Masking
A week ago, Anu Adegbola wrote a fabulous piece on some new privacy changes that may be coming to Google Chrome in the future named Chrome IP masking and how that may impact advertisers. Ginny Marvin, the Google Ads Liaison, responded to those concern…
Google Ads Diagnostic Tool Low Keyword Quality Warning
Google Ads is showing yet another new and fun notice to some advertisers. This one shows an impression issue for “Low keyword quality.” As a reminder, as for diagnostic insights, quality score is not used in the auction.
Google Ads API Version 16.1 Now Available
Google released version 16.1 of the Google Ads API yesterday. The update includes query assets for Demand Gen, more location service details, more support warnings, Target ROAS bid simulation and more.