Category: google ads

Google seems to be rolling out a new bidding option for Local Service Ads named Target cost-per-lead (tCPL) bidding. Target cost-per-lead (tCPL) bidding is a semi-automated smart bid strategy. You set your desired average cost per lead, and Local Servi…

Google Ads can show a nice number of sitelinks under the ad, as sitelink extensions. But I’ve never seen Google show 10 sitelinks under a single sponsored listing. Google did respond saying “this is not intended,” which implies this is some weird bug.

Google has added a set of new filters and a website only report in the Enhanced Conversion Coverage data page/report. This can be found in the Google Ads console under the Enhanced Conversion Coverage Data page.

Some advertisers received an email from Google this week with the subject line, “Changes in validation logic for bid modifications.” This email was sent to Google Local Service Ads advertisers who potentially used the API for that service.

Google Ads announced a number of new features and updates to the ad platform this morning at DMEXCO in Europe. These include negative keywords coming to Performance Max campaigns, new insights and reporting, expanding AI features and much more.

Google is testing that new large ad and organic label headers design but this time having the header stick to the top as you scroll.

Google is testing a new interface in the search results to help searchers know they can swipe over a carousel to see more options. Google is placing swipeable dots at the bottom of some search boxes.

Google is testing showing the last time you viewed an ad, a Google Local Service Ad, by adding a label with those details. In this case, Google is showing “You viewed 15 minutes ago” next to this ad.

Google Ads announced what it calls “confidential matching.” Confidential matching is a “way to securely connect your first-party data for our measurement and audience solutions,” Google said. And it will be used on Google Ads in numerous areas.

I am seeing a spike in complaints from the PPC community around there being an increase in fraudulent traffic from the Google Ads Search Partner network. Many have seen an unusual spike in fraud from that network in the past week, say some advertisers.