Google tests more noticeable ad labels in search results
Google is testing a more noticeable ad format, using a taller gray background with labels like ‘Sponsored’ and ‘Promoted results.’
Google Tests New Ad Label / Design That Makes Ads Stand Out
Google is testing a new ad label and interface that really make the ads way more noticeable in the Google Search results. The ad label still is a black sponsored label, but Google is testing it on a tall gray background, with subtitles like “promoted …
Google Emails Advertisers On Local Services Ads Verification Requirements
In March, Google announced a new verification process for its Local Service Ads program. Well, now, Google has started to email advertisers that need to take the steps to verify their advertising accounts.
EU’s top court upholds $2.7 billion fine against Google
The record $2.7 billion fine against Google was for favoring its own price-comparison service in search results.
How to do PPC competitor analysis
Monitor your PPC competitors, analyze their ad strategies and leverage insights to optimize your campaigns and post-click experiences.
Google is hiding search data from advertisers and profiting
Here’s how it affects your ad campaigns and what you can do to optimize performance despite limited visibility.
Google Ads Saying Goodbye To Enhanced CPC In March 2025
Google Ads emailed advertisers using Enhanced cost-per-click (eCPC) to let them know that in March 2025, Enhanced CPC will be sunset and any campaigns using Enhanced CPC will be migrated to Manual CPC bidding.
Google Ads to deprecate enhanced CPC for Search and Display Ads
Google Ads will begin phasing out enhanced CPC in October with the goal of transitioning all remaining campaigns to manual CPC by March 2025.
Google Ads Try On Icon
Google launched its try on feature a year or so ago and now Google may have just added a new icon to visualize the try on feature. Below is a screenshot of it on Google Ads for lipstick. When you click on the the face/emoji/icon at the top left of the…
How to conduct audience research for paid search
Enhance your audience research strategy with insights into pre-build, mid-flight and post-campaign analysis for Google Ads.
Google Ads Audience Insights Missing For Some
There is another Google Ads bug, this time with the Audience insights going missing for some advertisers. Ginny Marvin, Google’s Ads Liaison, said on X, “Audience Insights is not being removed” but rather there is a bug.
Is it time to rethink your Google Ads strategy?
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Google Ads Gains Merchant Products Tab For Images
Google Ads seems to be rolling out a new tab in its image assets library named “Merchant products.” This tab shows images you uploaded to your linked Google Merchant Center account.
Google To Automatically Link Ads & Merchant Center Accounts
Google will automatically link Google Ads and Google Merchant Center accounts by October 3, 2024. Google emailed some advertisers who have yet to link those accounts about the change.
Google Ads To Opt Out New Accounts From Serving Ads On Parked Domains
Google Ads sent out a notice that it is changing its Content Suitability policy for Parked Domains in Google. Google will opt out new accounts from serving ads on parked domains starting next month, October 2024.
Google Ads Requiring Gambling Advertisers With Games Certification To Recertify
Google Ads said that by November 2024, advertisers with the gambling and games certification must recertify or stop relying on the certification to advertise products in scope of the Gambling and games policy.
ChatGPT for PPC: 17 strategic prompts you can use today
Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity and creativity.
New Google Ads Product Category-Level Insights
Google Ads has improved its ads reporting specifically, with the product reports now showing category-level insights. You can see the performance, demand trends, and actionable recommendations for your e-commerce campaigns.
Peak PPC season is coming: 5 tests to run now
Learn essential testing methods to enhance your paid media campaign performance and outpace competitors in high-traffic seasons.
Here Are Some In The Area Google Ads
Google has this ad format, I don’t think it is new, but it is titled “Here are some in the area.” These look like a version of Local Service Ads, but they look different.