Category: google ads

Google Merchant Center Next now finally supports supplemental feed/source support. Google promised us this would come early this year, but it didn’t happen until early Q3 of 2024. That being said, feed rules still do not seem to be supported yet by Go…

Google Ads has changed what they call broad match to intent match in Japan. So now it is called ã’¤ã³ãã³ãããã (Intent Match), it was called é¨åä’è’ (Partial Match).

Google seems to be testing a query refinement ad option. Where Google is showing other search queries related to the ads it is showing under a sponsored ad carousel in the search results.

It is not news that Google now mixes in ads within organic results, but I have to say it still feels super icky to me that Google does this. Ginny Marvin, the Google Ads Liaison, confirmed that search ads can appear directly below organic featured snip…

Google is also testing this new ad format labeled “People also browsed.” I guess this shows you what other products on Google searchers looked at for a similar query and is now showing you ads that match those browser sessions for those queries.

Google seems to be testing a new ad format with two rows of shopping ads in the search results in a carousel format, so you can scroll through more shopping ads at the same time. I don’t believe I’ve seen this format before – have you?

Google now enables broad match by default when you create new search campaigns within Google Ads. Previously, this was not on by default, but now it is, according to Thomas Eccel, a Google Ads consultant.

A couple of years ago, I reported that Google has changed how your feeds work in Merchant Center for countries by removing the need to list a primary country and additional countries and replacing them with target countries. Now Google is emailing adve…

Last month we reported that Google Ads began to allow some ads for opioid painkillers, like to discuss awareness and abuse. Well, Google decided to “indefinitely pausing this policy update” and not allow search ads for opioid painkillers.