Conversation mapping: The new rules to win in search and content marketing
How do we create a content strategy that aligns with search growth, consistently? A 2000 word answer to that single, overriding question for content.
The post Conversation mapping: The new rules to win in search and content marketing appeared first on Search Engine Watch.
Google and Facebook back Berners-Lee’s Case #ForTheWeb
Google, Facebook, Richard Branson, and the French government are among nearly 60 parties who’ve already signed on to participate in Tim Berners-Lee’s efforts to create a contract for the web.
Google and Facebook back Berners-Lee’s Case #ForTheWeb
Google, Facebook, Richard Branson, and the French government are among nearly 60 parties who’ve already signed on to participate in Tim Berners-Lee’s efforts to create a contract for the web.
The post Google and Facebook back Berners-Lee’s Case #ForTheWeb appeared first on Search Engine Watch.
Google data breach + Berners-Lee’s Solid — is the power shifting?
Yet another data breach–now from Google. We trace the trajectory of the WWW, Tim Berners-Lee ‘s recent post on Solid, and if the power will finally shift.
The Page Speed update: what SEOs need to know
Google now uses real user measurements to assess mobile page speed. Aleh Barysevich performed an experiment to measure what impact this change, and the Speed Update in general, has on mobile SERPs.
How to safely change themes on your WordPress site
Changing a WordPress theme can be a trivial task, but it requires careful steps if you have a big website and don’t want to take risks. Lucy Barret explains.
An introduction to innovation in consumer search optimization
The digital retail space has seen a huge number of disruptive innovations over the years, from artificial intelligence (AI) offering tailored recommendations to smart chatbots transforming and streamlining customer service and the new additions of drone deliveries and augmented reality. Despite these leaps, most search technologies still used by modern retailers and brands are lagging behind. Markus Stripf explains
Top 5 Digital Marketing Activities Since 2010
No matter how satisfied or amazed you are with the Internet, you can bet that content and search results will continue to change and improve. Digital marketing strategies will also vary for as long as the demand for a seamless interaction between the Internet and the user exists.…
The post Top 5 Digital Marketing Activities Since 2010 appeared first on DEJAN SEO.
How Gender is Distributed Online
We would like to think the Internet is a utopia of fairness and opportunity but the reality is, some members of society miss out more than others.
A surprising statistic has been revealed recently – there are 200 million fewer women online globally.…
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