Conversation mapping: The new rules to win in search and content marketing

How do we create a content strategy that aligns with search growth, consistently? A 2000 word answer to that single, overriding question for content.

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Google and Facebook back Berners-Lee’s Case #ForTheWeb

Google, Facebook, Richard Branson, and the French government are among nearly 60 parties who’ve already signed on to participate in Tim Berners-Lee’s efforts to create a contract for the web.

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An introduction to innovation in consumer search optimization

The digital retail space has seen a huge number of disruptive innovations over the years, from artificial intelligence (AI) offering tailored recommendations to smart chatbots transforming and streamlining customer service and the new additions of drone deliveries and augmented reality. Despite these leaps, most search technologies still used by modern retailers and brands are lagging behind. Markus Stripf explains

Top 5 Digital Marketing Activities Since 2010

No matter how satisfied or amazed you are with the Internet, you can bet that content and search results will continue to change and improve. Digital marketing strategies will also vary for as long as the demand for a seamless interaction between the Internet and the user exists.…

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