Google Posts are going to kill (at) local SEO
Columnist Andrew Shotland discusses the impact Google Local Business Cards may have on local businesses and local SEO. Will they help, or will they hurt?
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Google Experimenting With Local Business Cards In Search Results
Experimental feature allows local businesses to promote specific content, which can be shared directly from the “card carousel.”
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Prioritizing Local Search Profile Listings: 2 Methods
Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in.
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Google Is Fixing The “Permanently Closed” Problem
Columnist Joy Hawkins discusses how you can fix issues with old business locations being marked “Permanently closed” — and what Google may be doing to address the issue.
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The Local Data Ecosystem Just Got A Little More Eco-Friendly
Google recently introduced the Google My Business API, but what does this mean for local business marketers? Columnist Christian Ward of Yext explains.
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7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing
Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.
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Google’s Fake Locksmith Problem Once Again Hits The New York Times
Google’s local results algorithm has not fixed the fake listing problem from five years ago.
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Google Gives Businesses More Photo Control With My Business Upgrade
New photo section includes the ability to choose between profile, logo and cover images as display for maps and search.
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SMBs Divided On The Effectiveness Of Google My Business
Columnist Myles Anderson digs deeper into BrightLocal’s 2014 SMB Internet Marketing Survey to learn more about the attitudes of small and medium sized businesses.
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How Medical Practices & Practitioners Should Set Up Google My Business
It’s common for multiple medical practitioners to work at a single location, so columnist Will Scott advises how to set up Google My Business so each practitioner is his or her own “brand.”
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Close More Clients With A Quick Local Site Audit
We all know it – selling local SEO to clients is tough. After my “simple math” post back in October, I’ve gotten a ton of questions asking for more details about our sales process. As we all know, small business owners assume that their site is the best and that they should…
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Local Search Marketers: Optimize Your Physical Location For The Virtual World
Never before have the real world and the virtual world been more intertwined. Columnist Chris Silver Smith discusses how the developments affect local businesses.
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Google Adds Webmaster Tools Verification For Google My Business
Mike Blumenthal reports that you can now instantly verify your Google Local listings, formerly known as Google Place Listing and now known as Google My Business, through Google Webmaster Tools. Google’s Jade Wang announced this in the Google forums saying, “starting today, if you’re…
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Get Your Business To 100% In Google My Business
Last week, Google started rolling out the new Google My Business platform to much applause from the industry. Several experts have provided excellent coverage already (thanks, Danny Sullivan and Mike Blumenthal)… but that’s not what I’m here for today. Quick Aside: I originally planned on…
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Google My Business: A Visual Tour Of Google’s New Tool For Local Businesses & Brands
Google My Business is Google’s new unified interface designed to make life easier for local businesses as well as brands to be better found within Google. It’s a big, huge change. Our visual tour below is designed to give you an overview. Getting Started Google My Business was announced…
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