Hey Google My Business, We’re Not In Kansas Anymore!
In fact, we never have been in Kansas, but Google seems to disagree. In November 2020, Google suddenly decided that Local SEO Guide, Inc, a business located in Pleasanton, CA, was actually located in Fawn Creek Township, KS. Not only that, we had also apparently opened a hotel (in the midst of COVID no less […]
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Is Google moving towards greater search equity?
Wix’s Mordy Oberstein explores how Google is democratizing the SERP and driving more search equity, here’s what it means for the future of SEO
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Turning reviews into opportunities for reputation and SEO impact
Consumers are most likely to search for a local business on Google or Yelp and pick a winner based on those reviews and ratings. Helping pointers on dealing with positive and negative reviews, and how they can boost your business’ local ranking.
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A small business’ step-by-step guide to dominating local search in 2021
Incorporate local SEO techniques into your marketing strategy to increase online visibility for local search.
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Search in 2021: Five must knows for advertisers and marketers
2021 is set to be one of the most interesting years for search yet. Adthena’s VP of Marketing highlights five must-knows for marketers and advertisers.
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Search engine saturation: The ever evolving SERP and how brands are responding
The marketing world has had massive changes and search engine saturation has hit the lowest level in 11 years. What does it mean for brands and ecommerce businesses?
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Fake reviews: How to combat a growing online problem
This article discusses what’s at stake with fake reviews, the types of inauthentic reviews, how to recognize them and how to get them removed.
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Five SEO tips that capture holiday attention and boost sales
Between the Q4 rush, the abbreviated weeks due to bank holidays, and having to juggle a litany of “real world” holiday prep, the holidays can often leave us feeling like we have more work than there are hours in the day. Victorious’ Director of SEO shares five tips that can benefit your 2020 as well as 2021 holiday marketing strategy.
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10 Effective ways to boost click-through rate (CTR) using SERPs
Ten effective ways to boost your click-through rate (CTR) from organic search.
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Does changing your business phone number affect SEO?
How you handle the process of changing your business phone number can impact your SEO, but also customer trust and their perception of your brand.
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Voice search SEO guide: Trends and best practices
Around 27% of online users worldwide use mobile voice search. Here’s why and how you should probably start optimizing for this growing trend.
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Guide: How to structure a local SEO strategy for your business
You can increase your business’ revenue by establishing a local SEO strategy. A comprehensive guide that will help you dominate the local search market by adapting to the subtle changes that have shifted in local SEO.
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10 Tips to perform in depth local SEO for your business
Optimizing your local SEO means more website traffic, leads, and conversions, as your local customer base is more relevant. Here are 10 highly effective tips to help you win in local search.
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How to turn your customer feedback into a driving force for your product
Maria Kazakova, reputation manager at SE Ranking, shares insights on how customer feedback can help you grow a product and build a community of brand promoters.
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How search giants are helping spread COVID-19 awareness
SignatureWEB’s SEO Director takes a deep dive into how major players like Google, Bing, Facebook, and the other giants have promoted COVID-19 awareness and combated misinformation.
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Local SEO: How to make a website audit in 30 minutes
An exceptional local SEO campaign starts with a comprehensive website audit. With the right guidance, you can perform a website audit in less than one hour.
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Automating Knowledge Panel & GMB Image Change Detection
Here I am, back on my BS again… So today we are open sourcing the first thing that Bryan and I made together when he came to Local SEO Guide two years ago (he did all the hard work.) It’s an image change detection tool, using Python, to scrape Google searches (particularly branded, local, searches) […]
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Google for branding: Getting more from search engine services
We touch on the aspects of using Google for branding with a list of Google’s underused services, and suggested ways you can use them to your advantage.
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You Can Win At Google My Business Without Doing Anything On Google My Business
We got the opportunity to expand the organic program we have with a Big Baller Brand ™. This always makes me giddy, as I think local organic search is one of the places where we excel. Turns out, I was right to think so, because we crushed it.Like I mentioned, this is all organic search […]
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Did Local Review Spammers Just Get Self-Served?
See Betteridge’s Law of Headlines for the answer. For those looking to procrastinate, feel free to read on. Yesterday’s Google announcement about it’s new “algorithmic updates” review mark-up caused a fair amount of Local SEO Twittering and Slacking. Today, we’re introducing an algorithmic update to review snippets to ease implementation:– Clear set of schema types […]
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