Category: call-to-action

call-to-action click-through rate Content meta content meta content tags meta descriptions meta titles Search Engine Watch Search Engines Search Marketing SEO serp Uncategorized

Nine types of meta descriptions that win more clicks

Joe Williams

I’ll walk you through nine types of meta description tags with screenshots and examples, showing you what works well and how they could do better.

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advanced mobile call-to-action Channel: Mobile Features mobile device behavior navigation purchase path screen utility Search Engine Land SEM Industry: Conferences SEM Industry: Search Marketing Expo - SMX SMX Advanced Uncategorized

Up Close @ SMX Advanced: What Advanced SEMs Should Be Doing About Mobile

Kevin Ryan

Every year is the year of mobile, and 2014 hasn’t been a disappointment. Mobile screen time now exceeds TV in the United States. Fifty percent of paid-search clicks on Google will come from mobile devices in 2015, according to one forecast. So what do advanced SEMs need to know about mobile, and…

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