Category: Microsoft Bing Ads (formerly adCenter)

Microsoft posted the monthly Microsoft Advertising news and new features and announced a bunch of new stuff. The new features include new flyer extensions, update (restate) the revenue value associated or delete (retract) the conversion, a new calendar…

Microsoft Bing seems to be testing animated ads in the Bing image search interface. The ads look like an interactive banner ad of some sort, based on your query.

Microsoft Advertising announced a few upgrades to the Google Ads Performance Max import tool before the holiday season. Most of it is around importing Performance Max campings that use a Merchant Center but not all.

Microsoft Advertising has announced a boatload of new features in its October 2022 release schedule. These include the ability to import your Google’s performance max data, new data exclusion features, more automated extension controls and much more.

Microsoft Advertising announced a lot of new features today including the ability to import from Pinterest, Google Import to for Performance Max campaigns, Microsoft Advertising Editor support for multimedia ads, cruise ads, tours, and activity ads now…

Microsoft Advertising has extended the deadline to move from Expanded Text Ads to Responsive Search Ads once again. Instead of it being August 29, 2022, Microsoft is now pushing the deadline off to February 1st, 2023. This is another five months!

Microsoft announced its monthly updates for the Microsoft Advertising platform. This includes rolling out automotive ads, new ad formats, more bidding options, vertical ads and so much more.

Microsoft is testing in Bing Search a link named “see your ad here.” I guess this is promoting Microsoft Advertising’s search ad platform to encourage advertisers to bid on those keywords for that query.

Microsoft announced a bunch of new features and other news for the Microsoft Advertising platform. These include automatic updates for Shopping Campaigns, auto-generated Remarketing Lists, more eligible UET tags migrating to the Microsoft Clarity insig…

Microsoft Advertising now requires advertiser identity verification to ensure that customers see ads from trusted sources, which improves customer experiences, the company said. “As part of this program, advertisers will be required to undergo a verifi…

Microsoft Advertising posted its May 2022 update showing what is new and changing with the ad network. What is new is that the deadline for Responsive Search Ads was extended, auto-generated remarketing lists, you can manage images for your Audience A…

Microsoft has relaunched a revised Microsoft Advertising certification program and learning lab, the company announced. Microsoft said this was done based on the feedback from the industry, they “have updated our offerings to make them both more valua…

A month ago, Microsoft Advertising announced that automated bidding seasonality adjustments would be rolling out globally this month. Well, now advertisers are starting to see it. Sophie Logan shared a screenshot of her account showing on Twitter.
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Microsoft Advertising announced its “biggest reporting update in our history” by making the search ads reports “faster, easier, and more intuitive,” the company said. The company said reporting is now 60% faster to find and use.

Microsoft announced that the Microsoft Advertising Editor now works with the Microsoft Audience Network. Previously, you were only able to manage your audience network campaigns within the web console or API, but now you can use the Microsoft Advertisi…

Microsoft Advertising announced yet another set of vertical ad formats for Bing Search – professional service ads for insurance services, real estate services and tax services. “Professional Service Ads aim to do just that for anyone that’s looking to…

Microsoft announced a new feature in Microsoft Advertising for Bing search ads named dynamic descriptions. Dynamic descriptions will automatically create descriptions dynamically powered by Microsoft Advertising’s Artificial Intelligence.

Microsoft announced the expansion of Microsoft Advertising in 29 new countries. This expansion goes across Europe and Africa, with reach to 19 new languages. Microsoft estimates this brings the reach of the ad network to 41 million consumers, making 40…

Microsoft announced a new Microsoft Advertising format for Bing Search named Cruise Ads. It is like Microsoft is creating all these vertical ad formats that in a couple years from now will result in a big consolidation story where Microsoft announced …

In September, Microsoft Advertising added 32 new attributes for its Bing Search Ads, and now, Microsoft added four more new attributes. These new attributes include Asian-owned, Latin-owned, Women-owned and Diabetic-friendly to be added to your Bing s…