Category: Microsoft Bing Ads (formerly adCenter)

Google and Microsoft announced new partnership deals on the ad side. Microsoft Advertising now partnered with Shopify to integrate your products on your Shopify with your ads on Bing Search. Google Ads partnered with BigCommerce to list your products …

Microsoft Advertising announced a new ad format for Bing Search named health insurance ads. Microsoft said advertisers are already seeing a 4X increase in return on ad spend (ROAS) and lower costs per acquisition (CPAs) with this new format.

Microsoft announced back in February a website builder tool named Smart Pages and it recently also added support for “standalone mode” and analytics and Bing Place integration.

Microsoft announced it has a new ad format on Bing Search using the Microsoft Advertising network. The new format is called credit card ads and is now an open beta that you credit card companies can use to advertise on Bing.

Microsoft launched 32 new business attributes you can add to your search ads on Bing. These attributes are called Marketing with Purpose Business Attributes and are in the categories of inclusion, environmental, community/social responsibility and acce…

Microsoft announced Optimization Score for the Microsoft Advertising platform. Optimization Score available on the Recommendations tab in the platform.

Microsoft Advertising, in addition to the optimization score feature, announced or pre-announced a number of advertising updates. These include disclaimers can now show in your ads, also there are new inline appeals for product ads and vertical-based …

Microsoft Advertising this week announced in its August roundup it launched Target impression share bidding, Integral Ad Science (IAS) protection, new automated extensions, labels for account organization and changes to unified accounts.

Microsoft announced new video extensions available in Microsoft Advertising as a new ad extension feature that can be displayed in the Bing Search result ads. Microsoft said Video Extensions available now for all advertisers globally.

Microsoft announced that it has launched new multimedia ads that can appear in the Bing Search results. These multimedia ads are pretty graphical and filled with real images. Microsoft said these ads use your own images, headlines, and descriptions “…

Microsoft Advertising has announced it will soon begin to allow “phrase match will begin to incorporate behaviors of broad match modifier.” This is a similar move Google did back in February and Microsoft is saying the reason is to “simplify keywords a…

Microsoft Advertising announced a bunch of additions and what is coming soon yesterday. Some of the bigger news is that you can now use the API to import your Google Ads data. Plus Microsoft added countdown customizers for Responsive Search Ads, Univ…

Microsoft announced a new form of ads on Bing Search under Microsoft Advertising named Automotive Ads. Microsoft said this is currently an “open beta” available to advertisers in the United States (US) and United Kingdom (UK).

I am surprised I am not seeing more concern with the latest Microsoft Advertising notice that it will automate its ad suggestions and if you do not specifically tell Microsoft within 14 days that you dislike that suggestion, the company will auto-apply…

Microsoft has published its version of the ad quality year in review 2020. Microsoft said it suspended about 300,000 advertising accounts in 2020, which was up 30% from 2019. It removed 1.6 billion “bad ads” and rejected about 21 million ads in accor…

Microsoft announced that you can now use static headlines within your Microsoft Advertising Dynamic Search Ads (DSAs). Static headlines are an additional column you can add to your Dynamic Search Ads page feed. This allows you to specify the specific…

Microsoft announced a new Microsoft Advertising search ad extension named Filter Link extensions. These Filter Link extensions enable advertisers to show many different link extensions in their ad snippet, as opposed to one.

Microsoft announced the launch of the Microsoft Advertising “health blog,” which really looks like a monitoring dashboard for the uptime and system status of the Microsoft Advertising applications, platform and APIs. You can access it at status.ads.mi…

Microsoft is launching, again, a community forum for its search ad side of the business. It is called the Microsoft Advertising Community.

Microsoft launched new “Promotion Extensions” that allows advertisers on Microsoft Advertising to highlight a special offer or a special deal in your text ad. You can also tie your deal to a holiday or special occasion. This is for all advertisers in …