Category: paid search tactics

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Up Close @ SMX Advanced: Amazing Paid Search Tactics

Greg Gifford

Paid search continues to get exceedingly complicated, but the expert panel, the last session of this year’s SMX Advanced, blew the audience away with understandable and valuable tips.  Amazing Paid Search Tactics & Tools featured four expert speakers, and it was the first time I’ve ever heard…

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4 Ways To Take Your AdWords Scripts To The Next Level

Frederick Vallaeys

Last week, I presented at HeroConf in Austin and shared some advanced tips for automating AdWords account management with an audience of PPC account managers. They seemed to like what I had to say; so, I’ll share a few of the more advanced scripting tips with you here. When you manage PPC accounts,…

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