Here are the key metrics and templates you need to create a PPC report
A PPC report needs to reflect your goals to ensure that you’re measuring what matters most to your business. Here are four steps to follow that will guide you through the process of creating your PPC report, and some examples of templates that you can use as a basis for your report.
PPC Excel Tips For Every Level: Part 2, Faster Campaign Analysis For Intermediates
Today we have more handy Excel tricks from Bing Ads Evangelist John Gagnon. This second installment of PPC Excel tips focuses on intermediate level techniques for speeding up campaign analysis. Paid search managers will benefit, but really anyone using Excel for data analysis will find good…
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Google AdWords New Top Movers Report Aims To Automate “What’s Changed” Reporting
The new Top Movers report in Google AdWords shows you which campaigns and ad groups had the largest changes in clicks and cost between two timeframes. Located under the “Dimensions” tab (View: Top Movers), the report compares performance for two consecutive time periods of equal length,…
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More Sitelink Performance Detail Coming To Bing Ads Reporting
To provide more insight into sitelink performance, Bing Ads reporting will soon include Click Type segmentation. The new Click Type check box will be pre-selected in the Ad Extension by Ad and Ad Extension by Keywords reports. Currently Ad Extenion rep…
Bing Ads Now Has Time Saving, Pre-Formatted Excel Reports
This is one of those minor features that will bring a smile to any PPC manager’s face. Microsoft has added Excel to the output options in the Bing Ads report center. But that’s not the exciting part. What is exciting is the fact that upon downloading to Excel, reports are already…
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New: AdWords Report Scheduling For Any Day Of The Week
A new change in AdWords allows marketers to schedule reports to run any day of the week. Up to now, reports could be scheduled for the first of the month, daily or weekly on Monday. So, if you report Friday through Thursday, for example, scheduled reports weren’t very helpful. Now, you can…
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In-Line Search Term Reporting Coming to Bing Ads
Bing Ads announced it is working on adding a Search Terms Report to make mining search query data more accessible from within the Web UI. Currently in the Web UI, search query data is only available under the Reports section. With the update, search te…