Google Study: Mobile PPC Ads Also Do Not Cannibalize Organic Traffic
Google released a new study as part of its series of analysis aimed at answering the perpetual question of whether PPC ads cannibalize organic traffic. You know the question: “If I’m already ranking, why should I pay for ads if they are just going to steal free clicks from my organic…
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Enhanced Campaigns Barely Impact CPCs, But Bing Ads Gains Share In Q2 [RKG Report]
Google AdWords enhanced campaigns have had negligible influence on general Google trends so far, according to RKG’s Q2 Digital Marketing Report. However, Bing Ads continues to draw market share in clicks and ad spend. According to RKG’s tracking, Google AdWords has lost spend share for…
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Single-Keyword Ad Groups: Maximizing Mobile Performance With Enhanced Campaigns
In early February of 2013, as part of the most debated AdWords update in recent history, Google introduced the concept of mobile bid adjustments, giving search marketers the power to optimize bids across devices for a single campaign. Though these adjustments were originally introduced at the…
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New AdWords Integration For Analytics Changes Campaign Name Reporting
Google has announced a new AdWords integration for Google Analytics that starts rolling out today. The biggest immediate change is that campaign names in Analytics will reflect the lastest naming in AdWords. Currently, if you rename a campaign, the dat…
Keyword Level Impression Share Data Now In Google AdWords
Google has added more granularity to impression share reporting in AdWords. Already available at the campaign and ad group level, search impression share data now available at the keyword level, You’ll find search impression share, search exact match impression share and search lost…
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New Review Extensions In Google AdWords: What You Need To Know
Just yesterday, Google announced the beta release of AdWords Review Extensions, which allow advertisers to include blurbs of third-party reviews in their search ads. The extension could prove especially useful to local businesses and to advertisers who don’t have access to seller rating…
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IgnitionOne: Mobile PPC Spend Sees Triple-Digit Growth, Retailer Spend Jumps 18% In Q2
Paid search spend in the US increased 7 percent year-over-year in Q2 2013, according to IgnitionOne’s latest Digital Marketing Report. That’s up from a 2 percent YoY increase seen in Q1, though IgnitionOne found that total search spend fell quarter-over-quarter. Clicks and impressions…
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AdWords “Remarketing Lists For Search Ads” Coming Out Of Beta
On the heels of releasing dynamic retargeting for retailers in AdWords, Google has announced it will be rolling out remarketing lists for search ads (RLSA) to all enhanced campaigns advertisers over the next few days. RLSA, which launched in beta last July, allows marketers to modify and tailor…
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Goodbye Enhanced Campaigns, Hello Bing Ads
Dr Shah has observed a 6% CPC increase from March through May. The report goes on to forecast another 5-10% CPC increase over the next two quarters, compared with the CPCs in the same quarters in 2012. These increases are being driven in part by enhanc…
AdWords Advertisers Can Now Control Sitelink Details In Enhanced Campaigns
When Google introduced sitelink details in February as a new feature in enhanced campaigns, the sitelink details were pulled from other ads in the campaign. Now, Google has announced that advertisers will be able to control the copy in sitelink details. New description fields have been added to…
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Best Practices For Google Enhanced PPC Campaigns
If you do any pay-per-click marketing, you are no doubt aware that on July 22, 2013 Google is transitioning all AdWords accounts from “legacy” to “enhanced” campaigns. Google gives account owners the option to make the switch over sooner, but after July 22 Google will make the switch for you. If…
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Enhanced Campaigns Countdown: Rising CPC Insights & Migration Tips From iProspect
With the July 22nd mandatory migration to AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share. I recently spoke with…
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Enhanced Campaigns Countdown: Latest CPC Trends & Mobile Bid Test Results From Adobe
With the July 22nd mandatory migration to Google AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share. Today, Sid Shah,…
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Smart Geographic Segmentation & Bidding With Enhanced Campaigns
New PPC Best Practices In An Enhanced Campaign World was one of SMX Advanced Seattle’s most engaging sessions; and, as a speaker, I have received a great deal of feedback and questions about those bid location modifiers. As it turns out, location bid modifiers are one of the (only) benefits…
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Should You Create Ad Group Sitelinks in Enhanced Campaigns?
One of the nicest things about AdWords Enhanced Campaigns is that you can now control sitelinks at the campaign or the ad group level. From a feature standpoint, this sounds great. However, when you start considering the execution phase of creating sitelinks for every single ad group, the task can…
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AdWords Image Extensions: Early Reactions & In-The-Wild Examples
The PPC world is abuzz over the news that Google opened its beta for image extensions, which allow AdWords advertisers to include images with their text ads. In these very early days, PPC managers that have had campaigns in the beta are in experimental…
Optimizing Google Enhanced Campaigns: Success Starts At Migration
In February of this year, Google made headlines with its launch of enhanced campaigns. Since the initial outpouring of both interest and concern, advertisers have been seeking to understand how enhanced campaigns will not only reshape their campaign st…
Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments
It shouldn’t come as a surprise that Microsoft is adjusting the Bing Ads platform to play nicely with AdWords enhanced campaigns. The company said they would be making changes back in early April, and now they are providing specifics. Bing Ads has supported incremental bidding by…
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Google AdWords Image Extensions Now In Beta
Today, Google has announced the official beta for Image Extensions in AdWords. The image extension has been spotted here and there in the wild over the past couple of months. It allows AdWords advertisers to display relevant images with text ads. Google will certainly be experimenting with the…
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Will Enhanced Campaigns Drive Mobile CPCs Down?
There are two pieces of conventional wisdom surrounding Google’s Enhanced Campaigns that seem to get tossed around a lot without much thought or examination. The first is that this new campaign model will make it easier for small advertisers to get into the mobile advertising game. The second…
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