Welcome To The Mobile Era Of Search
It’s rare when you can pinpoint the moment of a major game changer for an industry to a single day. Usually, these shifts happen over time; and then one day, you look back and realize how momentous a particular event really was. For paid search, there have been many catalysts that have accelerated…
Please visit Search Engine Land for the full article.
DoubleClick Search Tools To Migrate To Enhanced Campaigns Now Out Of Beta
The custom toolset Google designed to help DoubleClick search users migrate to enhanced campaigns has come out of beta. The tools are designed to guide users in identifying similar campaigns that target different devices and merge them into one enhanced campaign in five steps: Identify campaigns…
Please visit Search Engine Land for the full article.
New AdWords Editor Update For Enhanced Campaigns
Google rolled out a new version of Adwords Editor today. The latest version features more ways to make bulk changes to enhanced campaigns. New capabilities include: Bid adjustments for placements, topics, and audiences Mobile bid adjustments at the ad …
Enhanced Campaigns: “Flexible Bid Strategies” Launching Soon
Google will be rolling out “flexible bid strategies” in enhanced campaigns in the next couple of weeks. Flexible bid strategies will allow advertisers to override automated bidding and apply manual bidding strategies within a single campaign or across multiple campaigns. The new Bid…
Please visit Search Engine Land for the full article.
Google Testing Ads In New Google Maps, Pushes AdWords Location Extensions
If you needed another reason to get your location extensions set up in AdWords, Google has announced its testing new ads in the new Google Maps. AdWords search ads set with location extensions can appear directly below the search box and on the map itself. Ads without location extensions can appear…
Please visit Search Engine Land for the full article.
AdWords Ad Group Mobile Bid Adjustments Roll-Out Starts Today
Google announced that ad group-level mobile bid adjustments will start rolling out today and continue over the next couple of weeks in the Web UI. The added feature went live in the AdWords API last week. Like the elusive Keyword Planner that is rollin…
Enhanced Campaigns: New ‘Set Bid Adjustment’ Button Added For Bulk Edits
To make multiple bid adjustments for locations and dayparts without having to click into each target individually, Google has added a new “Set bid adjustments” button to the Web UI. The button is available when you are in the “All online campaigns” view, as well; so, you can…
Please visit Search Engine Land for the full article.
AdWords Campaigns That Don’t Use Advanced Settings Will Be Migrated To Standard Type Campaigns
Over the next few weeks, Google will be migrating AdWords campaigns that don’t use any advanced features from “All Features” to “Standard” type campaigns. The change applies only to “Search Network Only” and “Search and Display Networks”…
Please visit Search Engine Land for the full article.
Enhanced Campaigns: Ad Group Mobile Bid Adjustments Now In AdWords API
The roll-out has begun. Earlier this month Google said it would be adding ad group-level mobile bid adjustments to enhanced campaigns. As of yesterday, ad group mobile bid adjustments are available through the AdWords API. The new feature is accessible…
7 Takeaways From The Local Search Association Annual Conference
Earlier this month, local search marketing leaders from the U.S., Canada and 12 other countries gathered in Las Vegas for the Local Search Association’s 2013 annual conference, “Search Starts Here.” Over several days, attendees engaged in informative discussions about the numerous…
Please visit Search Engine Land for the full article.
The Enhanced Campaigns Waiting Game
Like many of my fellow PPC colleagues, I feel uneasy about the impending move to Enhanced Campaigns and the lurking cutover deadline of July 22nd. Should we convert now and get it over with? Should we run a few tests with our smaller, simpler accounts? Should we abandon tightly-crafted,…
Please visit Search Engine Land for the full article.
New Upgrade Center For Enhanced Campaigns Lets Advertisers Do Bulk Upgrades & More
Google AdWords is rolling-out a new upgrade center today for advertisers using Enhanced Campaigns. Accessible from the left-hand nav bar on the Campaigns tab, the upgrade center lets advertisers managing several campaigns perform bulk upgrades to multi…
How To Determine Your Hourly Bid Multipliers In AdWords
Since I received some solid feedback on my last column detailing how to determine mobile & geo bid multipliers for enhanced campaigns, I thought I’d share some more actionable stuff this time around. While hourly bid multipliers aren’t new, they remain a crucial tactic for optimizing your…
Please visit Search Engine Land for the full article.