How to run a successful competitor-focused paid campaign
If you’re not running competitor-focused campaigns right now, you’re definitely missing out. Five steps to set up and run a successful SEM campaign.
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How To Determine Your Hourly Bid Multipliers In AdWords
Since I received some solid feedback on my last column detailing how to determine mobile & geo bid multipliers for enhanced campaigns, I thought I’d share some more actionable stuff this time around. While hourly bid multipliers aren’t new, they remain a crucial tactic for optimizing your…
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