Using the focus keyphrase for product pages in Yoast SEO
SEO is crucial for any online store. One key aspect that Yoast SEO needs to help you improve the SEO of your product pages is a focus keyphrase. This guide will help you find and fill in the proper focus keyphrase using Yoast SEO. Understanding the focus keyphrase The focus keyphrase is the main keyword […]
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Yoast SEO 22.4: Better performance and product schema update
Get ready for a smoother ride with Yoast SEO 22.4! This update packs a punch, improving performance, fixing bugs and enhancing your overall user experience. Say goodbye to pesky ‘elementor’ slugs and enjoy seamless navigation. Plus, thanks to Yoast WooCommerce SEO 16.2, our webshop customers will better control how their product variants show to shoppers […]
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Product identifiers like SKU and GTIN are essential for ecommerce SEO
Every product you buy has — or should have — a unique code identifying it. This product identifier comes in many forms, like an SKU, EAN, ASIN, or ISBN, depending on the product, where you sell it, or the area where you live. Adding a unique product identifier to your product is essential if you […]
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Yoast WooCommerce SEO 15.2: A new product identifier check
Do you have trouble getting your product to show up on Google? Are your competitors getting rich results, but the search results for your product are boring? It might be that Google doesn’t know every detail of your product. For instance, you might miss the product identifiers that Google uses to understand your products thoroughly. […]
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How to choose a focus keyphrase for product descriptions and categories
You can set a focus keyphrase in Yoast SEO for Shopify and WooCommerce. With this focus keyphrase, you signal to the SEO app that you want to optimize this piece of content for this specific word or combination of words. There are various ways to think about this, depending on what kind of product-related content […]
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How to add global identifiers on variable products with WooCommerce SEO
Many online stores powered by WooCommerce sell products in different variations. A t-shirt, for instance, might be available in a range of colors and sizes. As a result, all these product variants might have different EANs or UPCs and other global identifiers that you like to add to the product data. In addition, you want […]
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Yoast SEO 19.1 & Premium 18.7: More crawl settings
As we’ve said many times, crawlability is an important aspect of SEO. Your site has to do away with technical hurdles that can hinder crawling while keeping the number of crawlable URLs in check. Crawlers are eager to crawl everything they can find on your site — even if you have a small site with […]
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Write great product descriptions with WooCommerce SEO
Product descriptions can make or break a potential sale in your online store. Badly written ones decrease trust — making it harder for customers to pull the trigger on the sale. Plus, depending too much on descriptions provided by the producer is a no-go. But how do you write good product descriptions and how do […]
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WooCommerce SEO 14.4: a product-specific SEO analysis
WooCommerce is one of the most popular platforms to run an online store on. It gives you everything you need to build a successful store — well, almost everything. WooCommerce can use a little help to get the most out of it. One of the tools that can help you maximize its performance is the […]
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Yoast SEO 17.1: an update on page titles
One of our core philosophies is keeping you and your site up to date with the latest changes in Google’s inner workings and policies. These last couple of weeks saw an interesting new development, with Google rewriting many titles in the SERPs. In Yoast SEO 17.1, we are making a couple of small changes that […]
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Picking an ecommerce platform: WooCommerce or Shopify?
Building an online store is easier than ever. Picking the right tool to power your new store isn’t. There are many tools out there, but for most people, the choice will go between the two market leaders: Shopify and WooCommerce. Both ecommerce platforms have a comparable feature set, but a different philosophy. Let’s take a […]
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SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more
It’s been a busy month for SEO news! We’ve had lots of Google updates and the start of the Page experience rollout. Plus loads of new Google Business and Shopping features — is Google the new high street? Finally, don’t miss our first look at WordPress 5.8, and a brand new search engine called Brave. […]
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Did Google Search Console send an email with an error message?
We are big fans of Google Search Console — and you should be too! It’s an essential tool to keep your site working properly and find opportunities to get better results from the SERPs. But, one thing Google Search Console also does, is send you emails when they encounter an issue. And those error messages […]
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Shops & restaurants: easy curbside pickup with WooCommerce and Local SEO
With restaurants, shops and other businesses closing due to the Coronavirus pandemic, their owners are looking for other ways to keep their business going. Luckily, many customers are searching for ways to support their local businesses. One of the ways for a restaurant to keep serving people is by offering local pickup of meals. All […]
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Yoast SEO 13.1: Schema.org structured data enhancements
Yoast SEO 13.1 and WooCommerce SEO 12.6 are out today! In these two updated SEO plugins, you’ll find several fixes and enhancements, mostly focused at improving our Schema.org structured data implementation. In this post, you can learn more about the latest versions of Yoast SEO and WooCommerce SEO. Yoast SEO 13.1 Back in Yoast SEO […]
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Search Console showing errors in your product structured data?
Google’s recent run of enhancement reports in Search Console gives you lots of insights into how your site is performing in search. Sometimes, though, it gives you stuff to think about, like errors or improvements to make. For instance, if you run an online store, you’re bound to have come across this structured data error: […]
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Product page SEO: 5 things to improve
Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this post, we’ll show you a couple less obvious — at least for most website owners — elements of product page SEO and tell you why […]
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WooCommerce 3.7 and Gutenberg 6.3 updates
The past week was all about two big plugins releasing important updates. Both WooCommerce and Gutenberg got significant improvements. Gutenberg saw another accessibility improvement and WooCommerce now has even more integration with, well, Gutenberg 😄. Let’s dive in and see what’s what! WooCommerce introduces more Block Editor integration WooCommerce 3.7 was released last week and […]
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WooCommerce 3.6, AMP plugin update, WPGraphQL and WordPress news
It’s time for another roundup, packed with updates. Today’s headlines: WooCommerce finally embracing the Gutenberg editor fully, AMP for WordPress delivering great improvements with their new update and an introduction to WPGraphQL. So much WordPress news to cover! WooCommerce 3.6 Loves Gutenberg WooCommerce saw an update that delivers much better integration with the new Block […]
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PHP requirement for WordPress, WooCommerce dashboard and Gutenberg 5.4
Today’s roundup is all about various upcoming updates across the WordPress ecosphere. From WordPress itself to Gutenberg, PHP, and WooCommerce. Let’s get started! WordPress wants you to update your PHP If you’ve been following my roundups, you may recall that WordPress is finally bumping its minimum PHP requirement in the upcoming WordPress 5.2 release. I usually […]
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