Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)
Non-locals make up a significant percentage of local search business. Columnist Wesley Young looks at the importance of this audience and provides seven marketing tips to help you maximize its potential.
The post Case study: 33% of local search busine…
Google My Business now offering some businesses email-based verification
Now, you don’t have to wait for the post card from Google or figure out how to get the phone verification through your phone tree. Some can verify their local listing via email.
The post Google My Business now offering some businesses email-based veri…
Google Maps showing how long people typically spend at a store or venue
New feature shows you time based on crowdsourced location data.
The post Google Maps showing how long people typically spend at a store or venue appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Why you cannot ignore practitioner listings on Google My Business (case study)
You may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings? Columnist Joy Hawkins shares a case study detailing what happened when one such practitioner left her practice to…
Google expansion of Local Inventory Ad product search now live in Maps and Knowledge Panels
The new feature, announced in May, allows users to search for product availability at specific stores from the search and Map listings of participating advertisers.
The post Google expansion of Local Inventory Ad product search now live in Maps and Kn…
Google Maps Android users get multi-stop directions & new Your Timeline features
Currently available only on Android, Google says the new features will be coming soon to iOS.
The post Google Maps Android users get multi-stop directions & new Your Timeline features appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Why Google is mining local business attributes
What are business attributes, and why should local businesses care? Columnist Adam Dorfman explores.
The post Why Google is mining local business attributes appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
…
Bridging the gaps in the Google My Business API
Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed.
The post Bridging the gaps in the Google My Business…
Google confirms ads coming to Local Pack
Google discussed the ad placement — potentially a major development for local marketers — at SMX Advanced.
The post Google confirms ads coming to Local Pack appeared first on Search Engine Land.
Please visit Search Engine Land for the full articl…
What your boss actually wants from your local search reports
Do you ever find your eyes glazing over when putting together and presenting your regular local search reports? Columnist Lydia Jorden explains how to develop a revenue-based report that will be sure to impress both your client and your boss.
The post…
Brief change suggests local SEO ranking factors are different for branded queries
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations.
The post Brief change suggests local SEO ranking factors are…
New survey says Google Maps favored by nearly 70 percent of iPhone users
The survey data seem to contradict statements made by Apple and others about Apple Maps’ dominance on the iPhone.
The post New survey says Google Maps favored by nearly 70 percent of iPhone users appeared first on Search Engine Land.
Please visit Se…
2 strategic opportunities for local service area businesses
Are you having a hard time ranking in Google’s local results as a service area business? If so, columnist Corey Barnett has some ideas for how to improve your visibility.
The post 2 strategic opportunities for local service area businesses appeared fi…
The big picture guide to local SEO: ranking in 2016 & beyond
Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition.
The post The big picture guide to local SEO: ranking in 2016 &…
Google Maps brings faster, smoother scrolling to Street View
Fluid scrolling and swiping replaces more awkward arrow-advance navigation.
The post Google Maps brings faster, smoother scrolling to Street View appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Saying “a third” of mobile searches are local, Google brings new ads to Maps
Local searches are growing 50 percent faster than mobile searches overall.
The post Saying “a third” of mobile searches are local, Google brings new ads to Maps appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Got spam? Google My Business doesn’t care.
Seeing lots of spammy local listings on Google? It’s not just you! Columnist Joy Hawkins notes some of the problems with Google’s reinforcement of its Google My Business guidelines.
The post Got spam? Google My Business doesn’t care. appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google to showcase Project Tango indoor mapping and VR/AR platform at Google I/O
Google’s ambitious Tango initiative brings the digital and physical worlds even closer together.
The post Google to showcase Project Tango indoor mapping and VR/AR platform at Google I/O appeared first on Search Engine Land.
Please visit Search Engi…
With “Trips” app, will Google finally deliver a better travel experience?
New Google travel effort promises to bring together a range of tools and capabilities.
The post With “Trips” app, will Google finally deliver a better travel experience? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Maps now with keyboard based navigation controls
Pan, zoom and find businesses on Google Maps without touching your mouse.
The post Google Maps now with keyboard based navigation controls appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.