Google Makes MyMaps App Improvements But Doesn’t Quite Make It There
Google has rebuilt and relaunched its MyMaps app. For those unaware. it’s a stand-alone app that allows users to create and share custom maps. The idea is compelling. But it’s less compelling as a user experience. A trip-planning and social-mapping tool, it’s also interesting as a…
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Streetmap Loses Anti-Competitive Lawsuit Against Google In UK
Streetmap had sued on grounds that putting Google Maps at the top of search results was an “abuse of competition.”
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The Local Data Ecosystem Just Got A Little More Eco-Friendly
Google recently introduced the Google My Business API, but what does this mean for local business marketers? Columnist Christian Ward of Yext explains.
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7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing
Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.
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Google’s Fake Locksmith Problem Once Again Hits The New York Times
Google’s local results algorithm has not fixed the fake listing problem from five years ago.
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Is Apple About To Launch A Competitor To Google Street View?
Google Street View is a dramatic and sometimes useful feature of Google Maps that helped set it apart from competitors such as Nokia Maps and Bing Maps a few years ago. Now, there’s evidence that Apple may be seeking to create its own version of Street View. The following posting appears on…
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Google Shares AdWords “Store Visits” Metric Conversion Lift Data
US retailers saw, on average, 10 times more conversions from mobile search ads when accounting for store visits estimated conversions.
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Report: Google To Launch Search Service To Connect Searchers To Home Service Providers
BuzzFeed reports Google will launch a new service to connect searchers with local plumbers, electricians, contractors and other home service providers.
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Google’s PAC-Maps Gets April Fools’ Ball Rolling Early, Turns Google Maps Into Pac-Man Video Game
Today’s PAC-Maps release is most likely the first of many April Fools’ Day gags from Google.
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Google Launches Major Push To Get Local Businesses Online, Improve Data
New site offers tools, content and solicits business owners to update information.
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Map Moves: Uber Buys deCarta, Maponics Grabs UMI, Google Ends Maps Engine
Acquisitions remove two independent mapping companies from the market.
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Google Cites Local Inventory Ad Successes After Walmart Drops Out
Impact on in-store visits outperforms TV ads, says Sears Hometown & Outlet Stores.
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St. Patrick’s Day Google Logo Brings Dancing Clovers To The Homepage
The holiday Doodle is accompanied by link that leads to Google Maps results for ‘Ireland Highlights’ search.
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Google, Wal-Mart Breakup Suggests Problems Ahead For Local Inventory Ads
Research shows that when they’re ready to buy, online shoppers want to know where they can get desired products in local stores. Internet influenced offline spending is many many times larger than e-commerce and results in trillions of dollars in offline transactions annually. However offline…
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Google Local Pack Displaying Logos In Web Search Results
Google testing a new local pack in the web search results that display not just maps, but also logos and pictures of the business listing.
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Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs
New consumer survey data from Thrive Analytics (for the Local Search Association) reflect the emergence of a large and growing mobile user segment dubbed “mobile fanatics.” Just over 40 percent of the US smartphone population, these mobile users search more and rely more on their mobile…
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Google City Searches Now Include Hotel Booking Info In Knowledge Graph
Average star rating and costs for city hotels are listed, along with “View hotels” link that delivers results page for hotels in the relevant city.
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Yes, Google Is Testing Green Star Reviews In The Search Results
Google says expect more experiments with the colors of the stars in the search results over the next few months. The green starts some of you are seeing is indeed a test.
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Google Search Tests “Chat” Button In Local Business Box
Google is testing showing a live chat button in the local search box within the web search results for some businesses.
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Local Businesses: How To Get Good Online Reviews That Build Business
Online reviews can make or break local businesses these days, so columnist George Aspland shares his process for cultivating (good) reviews.
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