Post-Pigeon Best Practice: How To Optimize For Internet Yellow Pages & Directories

While many marketers have written off Internet Yellow Pages as dead, the recent Google Pigeon update may have made them relevant once more.

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Google Search Offers Up Multiple Travel Options To Help Users Avoid Traffic Complications

According to a Google+ post, Google Search now displays multiple travel options and estimated route times on a single card when users search for traffic directions. From the post: The aim is to help users determine the fastest way to get to where they’re going, in as few views as…

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Google Tests A New Local Knowledge Graph Interface

Google is testing a new interface for their local knowledge graph. Instead of the local carousel interface that launched a year ago in June 2013, Google is testing more of a ‘card’ like approach that is vertical as opposed to horizontal scroll. The folks at Moz captured this in their…

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Apple Maps Represents 70% Of UK Mapping Traffic According To UK Cell Data Provider

According to a report released by U.K’s largest mobile network operator, Everything Everywhere (EE), Apple Maps represents a crushing 70% of mapping traffic across it’s whole network. The report reads: Traffic on the new Apple Maps now represents 70% of mapping traffic on the 4G…

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Indian Govt. Rages At Google Maps Outing Of Secret Bases

In 2013 Google imitated a “mapathon” project in India, offering prizes to encourage people to help fill in gaps and improve Google Maps in the country. At the time, India’s Central Bureau of Investigation (CBI) asked the company not to collect “classified data,” such…

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Google Maps Currently Taking Users To The Moon & Mars

Google Maps used its Google+ profile yesterday to announce a new out-of-this-world feature, allowing users to explore the craters on Mars and take a virtual trip to the moon. The announcement marked NASA’s Curiosity Rover expedition to Mars, which has spent the last two year’s roaming…

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Picking Through Google’s Pigeon Droppings…

Local appears to have been hit with the most far reaching update since Venice, and one that has flung more kaka than Hummingbird – so “Pigeon” seems pretty apropos, perhaps because Google appears to be treating many local SERPs like so many statues in the park. Pigeon Is A Major…

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Google Adds Webmaster Tools Verification For Google My Business

Mike Blumenthal reports that you can now instantly verify your Google Local listings, formerly known as Google Place Listing and now known as Google My Business, through Google Webmaster Tools. Google’s Jade Wang announced this in the Google forums saying, “starting today, if you’re…

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Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories

As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to be clear: Local directory sites are getting better visibility in Google’s search results. More specifically, it looks like…

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Google Maps “Explore” Feature Shows What’s Nearby Along With Reviews & Travel Times

Google Maps announced a new “Explore”  feature yesterday for its Android and iOS app. The new feature offers a “local guide” that adapts to wherever the user may be. According to the release: Now, whenever you want to discover places in your area, simply tap the new Explore…

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Google Maps For Android Enhances Explore Nearby Feature & Adds Elevation To Biking Directions

Google is pushing out an update for their Android Google Maps app and with that, Google announced three new changes: (1) View search results on the map or in a list and easily switch between them (2) Search for places you’ve reviewed or saved using the “Your places” filter (3) Bike directions now…

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