Google showing knowledge graph data in local panels
Google is merging the local panel and knowledge graph panels into one for some searches related to big companies with many local venues.
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Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs
Using content pulled from Google reviews, businesses with verified Google listings can create posters, social media posts, window clings, stickers and more.
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Where to go next with your Google My Business listing
So, you’ve set up your Google My Business listing but still aren’t seeing results. What’s the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility.
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Google Maps gets brighter UI, new category icons and more color-coding
Changes designed to make it easier to find relevant content and destinations.
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Understanding the interplay of SEO and a 5-star reputation
How do online reviews impact search visibility, and what can you do to improve your online reputation? Columnist Stephan Spencer addresses these questions and more.
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Yelp increasingly cracking down on ‘review solicitation’ across the internet
The company wants to stop the practice of asking for customer reviews on its site, and third-party sites as well.
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Google adds wait times to local results in search and maps
Hate waiting for your seat in a restaurant? Now Google can tell you the current wait time before you go.
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Google Maps enables creating & sharing lists on desktop version
The feature, launched in February on Google Maps mobile versions, is now available on the desktop interface.
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Do Google Posts impact ranking? A case study
Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings.
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Google home services ads program rebrands, expanding to 30 cities by end of 2017
The program is now in 17 cities. A new app helps businesses manage leads throughout the day.
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Google searches now correspond to user location instead of domain
Users can still change their search settings to select a country service if desired.
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Local SEO for service-area businesses requires a lot of servicing
What does it take to get noticed as a service-area business? Columnist Andrew Shotland explains some of the challenges facing these businesses and offers tips for how to approach your local SEO efforts.
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Businesses can now sign up to add booking buttons to their Google local results
After many questions, Google finally adds a feature to let you easily add a “book online” button to your local business on Google Maps or Google Search.
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A brief history of Google’s most important local search updates
How has Google’s local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses.
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Ignoring these 6 SEO strategies could come back to haunt you
Sure, they’re scary, but sometimes it’s worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet treats.
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Google now has 50M Local Guides adding content to Google Maps and Search
The number of Guides has grown by 10x in just one year.
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Markets with home service ads: Service-area businesses are coming back to the local results
There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date.
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Google locally focused ads poised to play important holiday season role for brick-and-mortar brands
If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. Contributor Andy Taylor explains how to take advantage of the opportunities.
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Local SEO: 7 Google My Business questions asked and answered
At first glance, Google’s offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers.
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Are Home Service Ads the death of home-based businesses on Google?
Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businesses and what they can do to combat a loss of local sear…