The future of the map

The leap from physical to digital maps was game-changing for marketers and consumers alike, but what’s next on the horizon? Columnist Brian Smith explores some possibilities for the future of mapping.

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AdWords Express expands deeper click-to-call reporting, adds ad scheduling and more

Three new features arrive for small businesses using Google’s automated ad service.

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After complaints, Google lets any publisher apply to have “Critic Reviews” of local businesses

Initially open to five publishers, Google opens the doors to anyone to apply after criticism by Yelp and TripAdvisor.

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Yelp, TripAdvisor: Google’s mobile ‘best-of lists’ hide our content

Google is adding content for users on the go, but some local search rivals see the move intentionally marginalizing their content.

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Google injects more context into micro-moments

As Google continues to refine its search results to better serve users in their moments of need, columnist Adam Dorfman looks at how recent developments in contextual search may impact brick-and-mortar businesses.

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Google app now delivering restaurant reviews & best-of-lists for local searches

Released today in the U.S., Google says food and drink related searches will now return reviews from top critics and include best-of lists.

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Google gears up for 2016 Rio Olympics with search updates & YouTube highlight videos

Olympic event information will be delivered via Google search, along with broadcaster videos on YouTube.

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How does Google’s local algorithm work in 2016?

Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in Google.

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Excited about Google’s new map ads? You should be!

Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about.

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Google iOS app gets better listening skills for voice searches & newly added features

Hotel search results will now show expanded information around hotel amenities and gas station searches will include gas prices.

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