Google’s Gary Illyes: Don’t Use AI & LLMs To Diagnose SEO Issues
Gary Illyes from the Google Search team said on LinkedIn that you should avoid using LLMs and AI for diagnosing potential SEO issues or other issues with your site. Gary wrote, “don’t use them for diagnosing potential issues with it.”
Google’s John Mueller Pays For Screaming Frog
How is this for an unpaid endorsement of your SEO product – John Mueller of Google said that he pays for a license to Screaming Frog. He said this on Reddit, where someone was asking how can he convince his boss to pony up for that license.
Most SEOs Use Few SEO Tools & Don’t Spend Much On Them
Aleyda Solis posted a set of polls on Twitter asking SEOs about their SEO software and tools usage. In short, it seems like most SEOs use two to four tools and spend under $13,000 annually on those tools. I suspect most of those spend a heck of a lot l…
New SEO Tool: Was There A Google Update Search Site
I am proud to say this site has the most comprehensive and largest database of tracking both confirmed and unconfirmed Google search updates of all sites. But sometimes finding these updates by browsing through the archives section can be tedious. So…
Awkward: Google Asks Moz How It Gets Its Ranking Data
This is funny and awkward at the same time. Dr. Pete from Moz was excited to share that Moz rebuilt its rank tracking software and posted about it on Twitter. John Mueller from Google asked Pete “How do you pull the rankings?” It got super awkward ve…
Majestic Goes Deeper Into Link Analysis
Majestic made a product announcement yesterday around how the tool can now show you more context around the links the tool analyzes. Dixon Jones, who hasn’t worked at the company in a year or so summed it up as “Majestic launched a new release that ch…
RankRanger Adds Google FAQ/How-To Markup Tracking In Search Results
The folks at RankRanger, an SEO toolset, added a new feature they are tracking in Google. Specifically they are tracking to see the changes in search results that Google shows that contain FAQ and/or how-to markup (or display the rich results as such)….
Poll: Is Moz Domain Authority Helpful Or Hurtful To SEOs?
Moz announced massive improvements to how they calculate their Domain Authority, DA, scores. I wrote about the “controversy” around the score at Search Engine Land yesterday. I included a lot of your reaction to the announcement and now I want to pol…
Chrome DevTools Sensors To Check Regional Google Search Results
Aleyda Solis posted on Twitter a tip that SEOs and search marketers will love, to test regional based search results using Chrome developer tools “sensors” feature…
SEO Challenge Google Assistant Quiz
What if you can test your SEO intelligence by asking the Google Assistant…
Majestic Stops Scraping Google, Google Is Happy
Not all SEO tools are black hat scrapers anymore…
Varvy Tools: Google Guidelines Testing Tool
Patrick Sexton created a free and useful revamp of his tools at Varvy.com. He calls it the Google Guidelines tool. Why…
Moz Builds That Spam Identification Tool In Site Explorer
Almost two years ago, Rand Fishkin from Moz posted about looking into building a spam detection tool as a way for sites to figure out (1) who not to get links from, (2) remove bad links from and (3) see how Google may determine if a site is spammy and …
Moz & SearchMetrics Search Tracking Tools Prepare For Mobile Algorithm
Everyone is excited and talking about the upcoming mobile-friendly Google algorithm coming on April 21st…
WordPress Auto-Updates Millions Of Yoast SEO Plugins After Vulnerability
Yesterday news came out that the single most popular third-party piece of SEO software was vulnerable to a serious blind SQL injection attach. Yoast’s WordPress SEO plugin that is reportedly used by 14 million SEO blogs was vulnerable…
Neat Mobile SEO Tool
You and I know that mobile is important and growing in importance…