Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google
A step-by-step look at getting more granular estimates from Keyword Planner.
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Five free Chrome extensions for SEO practitioners
Columnist Brian Harnish details 5 free Chrome extensions he uses on a regular basis, for SEO tasks ranging from screen shots to checking links to content analysis.
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The SEM automation primer
Wondering how to get started with automation? Columnist David Fothergill provides a handy primer, including recommended tools and what they can be used for.
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Google says bots are the main target of Keyword Planner changes; a lot of questions remain
Advertisers and agencies continue to have questions about how potential data restrictions will affect their research efforts.
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Google extends Drafts and Experiments to Display Network campaigns
The testing feature goes beyond search.
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Google tests showing an overall Health Score for AdWords accounts
The new features includes an overall score for search campaigns and a top-line checklist of opportunities.
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Moz trims product line to focus on search, lays off 28% of staff
Moz, a company many SEOs have grown to love, announced they have made a strategic change to focus more on search, which means they are killing off Moz Content and Followerwonk.
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Now you can share results from the AdWords Ad Preview Tool with clients
Quickly let others see how ads appear in the search results.
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Google adds Export to Report Editor option in AdWords
Users no longer have to generate Report Editor reports from scratch or rely on predefined options.
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AdWords gains 3 new cross-device attribution reports
Based on AdWords cross-device conversion data, the new reports show device influence through the full conversion path.
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How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge.
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AdWords Editor updated to support expanded text ads
A new section for expanded text ads is among several updates in AdWords Editor 11.5
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Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others
The new product, free during its beta phase, displays everything from the tools’ APIs.
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What the heck is going on with Google Keyword Planner?
Technical glitches and close variants (sometimes) come to Keyword Planner
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It’s here: Bing Ads Editor for Mac launches in beta
After years of waiting, Mac users finally get a native desktop editor for Bing Ads with all the features of the PC version.
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Now you can edit text ads and address disapprovals in Bing Ads apps
Make quick fixes and updates to Bing text ads right in the iOS and Android apps.
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Do you have the right local SEO tools for the job?
Planning and executing a local search campaign requires a lot of data and insight, making a good local SEO tool stack invaluable. Columnist and local search expert Andrew Shotland shares his.
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Is your SEO data steering you wrong?
Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed for future ones. Columnist Winston Burton discusses what to check to ensure accurate data collection and reporting.
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Bing Ads Editor 11.0 debuts with multiple account management, better search, easier login
The new version takes its cues from AdWords Editor, but it has a few notable differences.
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AdWords Editor update: Frequency caps, review extensions, display app install campaigns
Version 11.4 is now available for download.
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