Moz launches comprehensive keyword research tool “Keyword Explorer”
A slick new keyword research tool from Moz gives users the power of customization when curating keyword lists.
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Yes, AdWords Report Editor now supports label columns
Labels columns are now supported at all account levels.
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How I use my marketing technology stack (SEO edition)
What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses from keyword research to content creation to link-building outreach.
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Searchmetrics now shows where your app appears in App Packs
Also new: rankings for app ads, unique keywords on a page, and the release of the Visibility Guard to protect against errors affecting ranking
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The ins and outs of an SEO audit
How should you perform a site audit? What tools should you use? And how can you best present your findings to attain buy-in? Columnist Janet Driscoll Miller recaps a presentation at SMX West that covered these questions and more.
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How to get a bird’s-eye view of the Google SERPs
Columnist Stephan Spencer provides an overview of a new rank tracking tool that goes much deeper than the “10 blue links” mindset.
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Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 Ads
The new version is now available.
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AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies
Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy.
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iPhone Users, The AdWords App For iOS Has Arrived
Check AdWords campaign performance, change bids and adjust budgets from your phone.
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AdGooroo Launches Competitive Insights For Local Paid Search
The new tool provides keyword, ad copy and budget insights at a city level.
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Bing Ads Power Tools: Ad Insights
Want to glean deeper insights into your search ad performance? Columnist John Cosley discusses four valuable ad insights tools within Bing Ads.
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8 Tools For Google Penalty Recovery
Have you been hit by a penalty, or perhaps suspect as much? If so, columnist Chris Marentis recommends these diagnostic tools for identifying, assessing, and fixing site issues.
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Google Launches AdWords App For Android
Now available for download in the Google Play store.
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New Bing Ads Editor Version (10.7) Now Available
Changes include some subtle but welcome usability updates and, best of all, the ability to edit the text of keywords that have already been synced.
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New Bing Ads Editor Version (10.7) Now Available
Changes include some subtle but welcome usability updates and, best of all, the ability to edit the text of keywords that have already been synced.
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Bing Ads Auction Insights Now Available Globally
Reports show you how your ads compete against other advertisers’ ads on the Yahoo Bing Network.
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7 Ways To Use Splunk For Technical SEO
Contributor Eli Schwartz recommends several ways to use Splunk, a tool which can help users derive actionable insights from server logs and other machine data.
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Digital Marketing Advice For The Forward-Thinking Business In 2015
The search landscape is always changing, and columnist Trond Lyngbø reminds business leaders that thinking and planning ahead is critical to beating the competition.
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My 4 New Year’s Resolutions For A New Year Of SEO
What are your SEO resolutions for 2015? Columnist Erin Everhart shares hers.
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AdWords Scripts For Every Level: Part 4, A Real World Use Case (Free Script Included)
Still trying to figure out real world, practical applications for Scripts? This post is for you.
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