Yoast SEO 3.3: content analysis
Today we’re very proud to release Yoast SEO 3.3! Yoast SEO 3.3 is a huge update, with many new features. The most important improvement is the new content analysis. As of today, Yoast SEO checks both the readability and the SEO-friendliness of your articles. But this update contains even more: we’ve expanded our help center […]
Content analysis: methodological choices explained
In the 3.3 update of Yoast SEO, we’ve added six content checks which will help with the readability of your text. This post is meant to explain the choices we made while developing all these readability checks. We provide argumentations for our choices. This is indispensable if you want to understand how our content analysis […]
The importance of quality content for SEO
Writing high-quality content should be a key aspect of every SEO strategy. Content writing requires some of your creative writing skills, though. And let’s be honest, many blogs are hardly readable and not at all informative, entertaining nor inspiring. Now, we can’t all be Hemingway, but you should make an effort to write well. Why? In this […]
SEO copywriting checklist
Writing high-quality content which ranks in the search engines is a daunting job! And when is it a job well done? In this post, I want to present an SEO copywriting checklist with some quick checks you should definitely do before you publish your article. First do the hard work! Before you can use this SEO […]
SEO copywriting training
As of today, you’ll be able to buy our SEO copywriting training! Everyone who wants to learn how to write quality and SEO-friendly content should definitely look into our online training. Through video tutorials, instructional videos and lots of challenging questions we’ll teach you everything you need to know about SEO copywriting. If you start our […]
How long should a blogpost be?
A blog post should contain at least 300 words in order to rank well in the search engines. Long posts will rank more easily than short posts. However, long posts require strong writing skills. Not every writer will be able to write readable blog posts of more than 1000 words. Still, these lengthy blog posts are […]
Coming soon: SEO copywriting training
Writing quality content is of great importance for your SEO strategy. At Yoast, we’re strong believers in the importance of nicely written and easy-to-read articles. Such content, however, requires strong writing skills. In order to help you write quality content, we’ve set up a SEO copywriting training. As of June 7, you’ll be able to purchase […]
SEO copywriting: the ultimate guide
SEO copywriting is both a key element and a challenge in every SEO strategy. As search engines spider texts, the content of your website should be fine-tuned to the (ever-changing) algorithms of search engines. On top of that, your text should be written in such a way that your audience enjoys and understands your writing. […]
Crafting good titles for SEO
Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. This […]
Should you republish old content?
Lots of content you write is timeless. One year from now this article about republishing old content will still be as valid as it is today. Still, if you don’t share it or talk about it, very few people will notice it. A way to make sure your content won’t be forgotten is to republish it. […]
How to use the content analysis of Yoast SEO
The Content Analysis Tool in the Yoast SEO plugin measures many aspects of the text you’re writing. These checks run real-time, so you’ll receive feedback while writing! The content analysis helps you to make your text SEO-friendly. In this post, I’ll first describe the most important features of the Content Analysis Tool. After that, I’ll explain […]
Why text structure is important for SEO
The structure of the texts on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will be higher. In this blog post, I’ll tell you why text structure is so important. How do people scan a text? Before deciding whether or not to read something, […]
The importance of typography
For a blog, it’s of great importance that people can read the texts of your post properly. Reading from screens is hard, so make sure you don’t make it any harder than it already is. In this post, we’ll give tips on how to improve the typography of your blog. Typography and readability The readability […]
21 quick ways to find inspiration for creating content
In order to maintain your productivity and feel inspired for your next post, it is helpful to get organised in advance and create a list of resources and tools that will help you find an idea for your next post.
5 tips to write readable blog posts!
Reading from a screen can be hard. If you want your readers to read your entire blog post, you should make sure your blog post is easy to read. Posts that are nice and easy to read will result in more returning visitors and a higher conversion rate. In this blog post, I’ll give five […]
Basic SEO training: don’t over-optimize
In our Basic SEO training we’ll teach you all about keyword research and how to create great content around those keywords, to make your website rank. On top of that we explain what NOT to do! Keyword stuffing is one of those things. In this Basic SEO training video fragment we explain shortly that your shouldn’t over-optimize: Can’t view […]
How to handle comments on your blog
When blogging regularly, people will start responding to what you write. Maybe not right away, but as your blog is growing, you’ll have to deal with comments on your blog. Especially when you write about your worldview or opinions, some people will disagree with you. You’ll therefore have to deal with the responses and opinions […]
Managing a growing blog: content planning
As your blog gets bigger and attracts a larger audience, content writing becomes content planning and content managing. On larger blogs, a team of authors usually works together. Blogs are written by individual authors, but these authors still have to work together. Otherwise, a blog with the exact same topic could appear twice. Or, authors could […]
Our second eBook: Content SEO
After we released our first eBook, we felt we were missing one piece of the SEO puzzle too much. While a lot of the blog posts we write about SEO here at Yoast are technical, content SEO has always been at the core of what we do. We just never told that story very well. This time, Marieke…
This post first appeared on Yoast. Whoopity Doo!
Writing a blog: obtaining an attractive writing style!
A few months ago, I wrote a post containing 10 tips for an awesome and SEO friendly blog post. Since then, I have been thinking and reading a lot about writing and blogging. After the success of our first eBook, we are actually working very hard on a second ebook about content SEO at Yoast.…
This post first appeared on Yoast. Whoopity Doo!