UX Checklist Series: Form Design
From lead generation to online purchases, forms are everywhere. Unfortunately, nobody ever really wants to fill out a form, despite them being such a basic part of our online experience.
A well-designed form helps to reduce the friction that stands between the user and what they want.
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How to Find (& Remove!) Leaked Customer Information
We launched a tool to help companies remove personally identifiable user information out of search results. It felt like the right thing to do. Check it out right here.
The Problem:
Seer came across a handful of companies exposing user information during 2017 and to date this year, we are STILL finding it happening. |
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Analytics Best Practice Guide: Going Through a Redesign
Redesigning even a single website can have a major impact from an analytics perspective, and should be prepared for, evaluated on, and acted on from multiple aspects.
The objective of this post is to detail how your website or brand can 1) prepare, 2) …
How to Track User Journey with Custom Funnels in GA 360
Users can navigate most sites in a nearly infinite set of combinations. If you don’t have a set way to approach this more complex data, tying back how users got from point A to B, and then ended up at Z can make you feel like a detective on the hunt.…
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SEO Power BI Data Cleaning Checklist for URLs
SEO Power BI Data Cleaning & Preparation Checklist for URLs
Getting into data visualization for finding new opportunities and accelerating analysis? Me too! But there’s a few best practices I’ve learned along the way when connecting datasets by URLs.
When might you want to connect by URL? …
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SEO Power BI Data Cleaning Checklist for URLs
SEO Power BI Data Cleaning & Preparation Checklist for URLs
Getting into data visualization for finding new opportunities and accelerating analysis? Me too! But there’s a few best practices I’ve learned along the way when connecting datasets by URLs.
When might you want to connect by URL? …
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July 2018: What’s New & Improved in Google Data Studio
Since Google Data Studio debuted last year, there’s been an incredulous amount of updates and improvements made to the platform day by day. Haven’t used Data Studio yet? Read our post here that gives an overview of the tool, including what it is and how it works.…
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Get the Most Out of Wil’s MozCon Presentation – You’ve Got Homework!
What Will I Learn?
Leveraging PowerBI for marketers is a game changer. It’s completely changed the way Wil and Seer works for our clients.
As part of Wil Reynold’s MozCon 2018 presentation that is happening this July in Seattle, we’re inviting conference attendees to participate in an interactive workshop that will show you how to break down silos in your data – empowering you to combine SEO and PPC data sources to uncover new (and profitable!) insights while bringing your teams together to work together towards innovative solutions.…
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How to Analyze Location Data for Next Level Geo Analysis
Most of us have used location-based data to analyze performance at one point or another, whether it be using Google Analytics geographic data to see where your top performing cities and states are, or whether it’s using paid search data to look at which regions are driving the highest performance for your campaigns.…
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What Is Target CPA and How Does It Work?
Target CPA is a smart bidding strategy offered by both Google & Bing that optimizes data to get as many conversions as possible within the set goal of cost per acquisition. For example, if you set your target CPA (tCPA) to $100, the engines will ma…
New Optimize & AdWords Integration Boosts Landing Page Testing
With the advent of free, effective, and user-friendly testing tools such as Google Optimize it’s getting progressively easier to run quick and impactful A/B tests in order to serve up relevant experiences to users and streamline the path to conversion.
In fact, Google recently updated the Optimize & AdWords integration to allow for more powerful testing.…
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How to Set Up LinkedIn Ads
After learning all about the different types of LinkedIn Ads, you’ve finally got the approval from your point of contact or your boss to start advertising on LinkedIn! Except you have one small problem … you’re not exactly sure what the ad specifications are and how to set up each of the ad types.…
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What is Google Tag Manager and What Does It Do?
If you don’t have organization when working with analytics, you’re gonna have a rough time.
Analytics tracking at its core is largely technical and this can elevate the barrier to entry for those that are unfamiliar. However, tools like Google Tag Manager (GTM), make the tag management process much, much simpler.…
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How to Compete with Amazon: Win with Guided Selling
Amazon’s dominance is growing. They’re projected to be the first $1 trillion dollar company within the next 12 months. Amazon has the power to shatter company stocks with just a press release, and 64% of American households have an Amazon Prime membership while 56% of all product searches begin on Amazon.…
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Going through a Rebrand? Here’s How We Approached It for a Large, International Client
So, you or your client are going through a rebrand. There are a variety of reasons to go through a rebrand, such as being sold to another company/investor or simply needing to hit the reset button on your image and reputation.…
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Job Interview Tips: What Not to Say in a Job Interview
Interviewing is hard.
It’s even more difficult when you take into consideration different industry needs and types of questions that can be asked, as well as different answers each employer wants. In 2017, Seer brought on board 58 new hires, but we saw more than 2,000 applications come through the door.…
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Data Visualization in Tableau: A Few Things You Might Not Know
When I first got my hands on Tableau, I thought it would be super easy to create pretty and informative data visualizations. As it turns out, there are a lot of little details that go into it (just take a look at some of the Tableau Zen Masters’ work).…
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The Definitive Guide to Adobe Report Builder
In the world of digital analytics, automation is one the biggest keys to ensuring you obtain maximum value from how and where you spend your time.
Automation is the mindset of spending time upfront to save you time in the future.…The post The De…
SEO’s Long Tail Keyword Problem
So often when we think about the long tail of search, we think of the prevalence of phrases with three, four, five or more words.
Today I’m asking you to think of long tail keywords differently.
That long tail is affecting another long tail that I have yet to hear a lot of people talking about, and to be honest I think it’s hard to talk about because the answers are complex.…
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Types of LinkedIn Ads & How to Use Them
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! But which of the various types of LinkedIn ads offered are best for your business?…
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