The Adoption of Gmail Sponsored Promotions (GSPs)
A look into how the take up of Gmail Sponsored Promotions has been slower than other products. This post includes a short survey and some GSP strategies too.
Post from Samantha Noble
Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1
GSPs are now available to all advertisers. Columnist Susan Waldes has been there since the beta launch two years ago and shares her hard-won best practices.
The post Everything Search Marketers Need To Know About Gmail Sponsored Promotions, Part 1 app…