How Learning SEO Can Improve Your Writing
Search engine optimization (SEO) is a vital skill to learn if you have a website. SEO helps search engines find your site and helps you rank in the SERPs for your target keywords. If your site doesn’t follow SEO best practices, searchers can’t find your content and your traffic will remain stagnant.…
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User Testing the SERPs: How Do Your Customers Really Search?
How do you know what your customers are searching for online? Most SEOs scream: MONTHLY SEARCH VOLUME
Don’t worry, it isn’t their fault; even Google thinks SEO research is synonymous with Keyword research (The top 10 results for “SEO Research” are all about keyword research). …
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3 Top Conversion Rate Optimization Rules [From an SEO Perspective]
It’s not common for SEO marketers to be hyper-focused on traffic goals and forget about the ultimate end goal: to make money. It’s awesome if someone lands on your website from a search engine result page – but what happens next?…
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Leverage Seasonal Search Trends to Deliver the Right Content at the Right Time
At the start of every new year or quarter, many marketers begin the same discussion with their team: “What content should we create next?” Content marketing introduces new people to your brand, educates potential customers, and helps existing customers answer questions about your products or service offerings.…
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