Is your information architecture costing your e-commerce web shop millions in lost sales?
Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for e-commerce sites looking to optimize their site structure.
The post Is your information architecture costing your e-commerce…
Please visit Search Engine Land for the full article.
Don’t underestimate the power of advanced filtering when analyzing crawl data
Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights.
The post Don’t underestimate the power of advanced filtering when analyzing crawl data appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
SEO & website design: Everything you need to know
SEO is important to any business that operates online, but many don’t realize that search engine optimization needs to be built into the web design process — not added in later. Here, columnist Marcus Miller has provided a comprehensive guide to SEO a…
4 mistakes to avoid during a website audit
A good website audit is important for getting a holistic view of your site’s SEO health. Columnist Pratik Dholakiya explains which mistakes to avoid when conducting a website audit.
The post 4 mistakes to avoid during a website audit appeared first on…
3 steps to overcoming site issues that impact performance
Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues.
The post 3 steps to overcom…
Why you need to get back to SEO basics
You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first.
The post Why you need to get back to SEO basics appeared first on Search Engine Land.
Please visit Search Engine L…
How we hijacked Google’s SEO guide search rankings
Contributor Dan Sharp shares an experiment in which his company was able to hijack rankings — from Google itself. See what they learned in the process.
The post How we hijacked Google’s SEO guide search rankings appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How to check which URLs have been indexed without upsetting Google: A follow-up
How can we determine which of our site pages aren’t indexed without running afoul of Google’s guidelines? Columnist Paul Shapiro shares his methods.
The post How to check which URLs have been indexed without upsetting Google: A follow-up appeared firs…
Relaunching your website? Don’t forget an SEO audit!
Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website.
The post Relaunching your website? Don’t forget an SEO audit! appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google explains what “crawl budget” means for webmasters
Google says crawl demand and crawl rate make up GoogleBot’s crawl budget for your web site.
The post Google explains what “crawl budget” means for webmasters appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems
Columnist Glenn Gabe demonstrates why discovering how Googlebot sees your desktop and mobile content is essential to any good SEO audit.
The post Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems appeared first on…
Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits
If you’re conducting an SEO audit, you should probably be using DevTools in Google Chrome. Columnist Aleyda Solis shares 10 ways to use these tools to identify and fix SEO issues.
The post Chrome’s DevTools for SEO: 10 ways to use these browser features for your SEO audits appeared first on…
Please visit Search Engine Land for the full article.
Fun with robots.txt
Columnist Patrick Stox provides some dos and don’ts for creating your robots.txt file — along with examples of companies who have gotten creative with their files.
The post Fun with robots.txt appeared first on Search Engine Land.
Please visit Searc…
It’s scary how many ways SEO can go wrong
In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.
The post It’s scary how many ways SEO can go wrong appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Why crawl budget and URL scheduling might impact rankings in website migrations
You’ve down everything right from an SEO standpoint, but your website has still dropped in rankings following a site migration. What gives? Contributor Dawn Anderson breaks down how Google determines page importance and allots crawl budget.
The post W…
Exploring a newly-granted Google patent around social signals
Columnist Dave Davies takes a deep dive into a recently published Google patent for clues on how the search giant is thinking about social signals and search results.
The post Exploring a newly-granted Google patent around social signals appeared firs…
How to check which URLs have been indexed by Google using Python
Google Search Console can help you determine which of your website pages are indexed, but what about identifying the ones that aren’t? Columnist Paul Shapiro has a Python script that does just that.
The post How to check which URLs have been indexed b…
The myth of the duplicate content penalty
There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.
The post The myth of the duplicate content penalty appeared first on Search Engine Land.
Please visit Searc…
Case study: JavaScript blocking Google’s view of hreflang
Contributor Sam Gipson troubleshoots issues with a client’s hreflang implementation, testing to see if JavaScript elements might interfere with Google recognizing these tags.
The post Case study: JavaScript blocking Google’s view of hreflang appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
9 tools to help you succeed with Google SERP features
Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages.
The po…