Google updates recipe markup for Google Search & Google Assistant

Google requires that the recipeIngredient and recipeInstructions properties for recipes work on Google Assistant.

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Google announces new job posting guidelines & requirements

Google has officially updated its job posting guidelines and says if you violate those guidelines, your site can receive a manual action.

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Google may issue manual actions over job schema on expired job listings

You’d better remove job listings from your website shortly after you fill those positions, or Google may penalize your website.

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What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?

Contributor Tony Edward explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility in the search results.

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What’s next for technical SEO?

As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical SEO.

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Bizarre review schema implementation spotlights gaps between Google’s guidelines & how rich results really work

Google has made its review markup guidelines fairly clear and has even issued penalties to sites that utilize spammy or misleading structured data markup. But columnist Andrew Shotland points out that many sites are still violating these guidelines, in…

10 facts about rich results that all SEOs should know

Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with them.

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Google Tag Manager now has a native scroll depth tracking plugin

The new feature lets site owners track vertical and horizontal scrolling on their website pages.

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Google adds structured data for subscription & paywalled content for new flexible sampling program

Excited for the new flexible sampling program for Google web search and Google News? Well, make sure you don’t get in trouble for cloaking by using this new structured data.

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Google Search Analytics report now breaks down job listings & details results

New filters have been added to the search appearance tab in the Google Search Analytics report for job listings.

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5 must-do technical SEO audit items in 2017

As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current.

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