Focus on these 5 areas to deliver big results in e-commerce SEO
Need to improve SEO for your large-scale e-commerce site and don’t have the bandwidth to optimize content on a page-by-page basis? Check out these tips from columnist Brian Patterson.
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Let’s get visual: Shopping from within images
Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for users.
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How to add schema markup to your site using Google Tag Manager
Want to add strucured data markup to your site, but don’t have the access or the coding skills? No need to worry! Columnist Bryan Stenslokken shows you how to do this with Google Tag Manager in nine easy steps.
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Google announces similar items schema for image search on mobile
New search feature covers small group of product types now, but Google says it will expand in the coming months.
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Google expands fact checking effort to all searches worldwide
Is some claim true or not? Google hopes special callouts for fact-checking articles will help searchers get the right answers or better make their own decisions.
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Google quietly expands rich cards worldwide
Less than a year since Google first introduced rich cards in the US, they’re now expanding the feature globally.
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Preparing for local reach in a ‘post-rank’ world: Get your data in line
How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings.
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How to monitor Google Knowledge Graph changes and performance
Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so.
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Local SEO in 2017: 5 simple ways to dominate local search
New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO campaign.
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Google reviews schema guidelines now prohibit vulgar or profane language
Make sure your reviews don’t contain profane or vulgar language, if they do, Google can remove your review rich snippets.
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Google now showing product schema rich snippets in image search results
Google Image Search now supports product schema markup in the mobile image search results.
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Google Rich Cards expand to local restaurants and online courses
Google updated their structured data documents to support new rich cards and their suggestions around AMP HTML.
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For e-commerce success: SEO > aesthetics
For those in the online retail space, columnist Julian Connors shares his advice for making your e-commerce website SEO-friendly.
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Google adds new schema named “Science Datasets” for marking up scientific or government data
A new Google pilot program now allows publishers to describe CSV and other tabular datasets for scientific and government data.
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9 tools to help you succeed with Google SERP features
Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages.
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Google updates local reviews schema guidelines
Now only reviews “directly produced by your site” can have local reviews markup, according to Google.
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4 things you didn’t know about rich snippets
Wondering how to get those enhanced SERP displays? Columnist Pratik Dholakiya shares useful information about rich snippets and structured data to get you started.
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10 factors that may be impacting your organic traffic
Experiencing fluctuations in organic traffic and rankings? Columnist Stephanie LeVonne has a list of factors to check and how to address them.
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What’s new with markup & structured data
Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms.
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SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs
How have the SERPs changed in recent years, and what’s on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers’ presentation from SMX Advanced 2016.
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