Category: Keywords & Content

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Does Google Have A Secret “Translate” Service & Why Should Search Marketers Care?

Ariel Hochstadt

Google is probably the largest translation service globally with its popular Google Translate online service. It is also fighting spammers that auto translate content with this service and put it online. This is why I was so surprised to see that Googl…

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Avoiding The Keyword Research Checkmate

Selena Narayanasamy

Chasing after one specific keyword set can not only be frustrating, but also inefficient. The marriage of keyword research and content can result in strong, targeted pages that perform, reach the ideal demographic, and result in conversions — if you’re willing to test and think…

Please visit Search Engine Land for the full article.

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The Informational Content Advantage

Jenny Halasz

You may have heard that content is king, but the truth is that informational content is king. It’s estimated that approximately 50-80% of search queries are informational in nature (pdf). Most websites have very little informational content on them, preferring instead to focus on driving a…

Please visit Search Engine Land for the full article.