Seven tips to sharpen your writing skills and copywriting technique
Zac Johnson shows you seven ways to improve your writing and copywriting skills.
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Google Dataset Search: How you can use it for SEO
Back in September 2018, Google launched its Dataset Search tool, an engine which focuses on delivering results of hard data sources (research, reports, graphs, tables, and the others) in a more efficient manner than the one which is currently offered by Google Search.
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How to write for the web
Here are the seven rules of effective online writing:
- Start with a conclusion
- Minimise interruptions
- Enable “scanability”
- Be appealing
- Offer value
- Build trust
- Engage
You have just scanned over a bullet point list, which answers the question asked in …
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Tips for Copywriters From the Greats
Suzette Mayr, author of Monoceros, was my mentor throughout University. I attended at least three of her creative writing classes in my undergrad, and she also served as my supervisor during my graduate studies. It was Suzette who first told me to “kill my darlings.” She taught me this age-old adage (commonly attributed to William […]
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