Category: Sponsored Content

AI offers powerful tools for crafting amazing customer experiences — especially if you run them on a connected ecosystem

Marketers are leveraging direct mail’s offline data to fuel digital prospecting and customer acquisition campaigns.

We surveyed over 1,500 consumers to understand what they want from the brands they do business with. Our industry experts break down the trends you need to know.

The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer’s interaction with the brand.

Every marketer does “personalization” but to really do it right, you have to listen to what consumers and your customers say they want.

Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more.