A CDP Is a Powerful Tool — Here’s How To Make It Work for You by Salesforce
CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success.
A CDP Is a Powerful Tool — Here’s How To Make It Work for You by Salesforce
CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success.
7 tips to improve your website speed in 2024 by DebugBear
Learn what you can do to improve the page load time and Google Core Web Vitals of your website.
Digital advertisers still looking for recipe to thrive in cookieless world by Stirista
It’s likely alternative data will be one of many ingredients used for cookie replacement.
The rise of the position-less marketer by Optimove
The position-less marketer is superpowered to drive their companies to outpace competition, engage audiences more effectively and improve business outcomes.
Improve your return on ad spend with first-party data by Adobe x Meta
Learn how to optimize advertising performance with privacy-safe, real-time event forwarding.
How to optimize Google Core Web Vitals with real user data by DebugBear
Collecting data on visitor experiences on your website can help you pass Google’s Core Web Vitals assessment and the new Interaction to Next Paint metric.
Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world by Adthena
Four ways to prepare for the absence of third-party cookies.
Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world by Adthena
Four ways to prepare for the absence of third-party cookies.
How to improve and monitor Interaction to Next Paint by DebugBear
What you need to know about Interaction to Next Paint, Google’s new Core Web Vitals metric.
How to improve and monitor Interaction to Next Paint by DebugBear
What you need to know about Interaction to Next Paint, Google’s new Core Web Vitals metric.
Webinar: Beyond silos – data collaboration strategies for marketing success by Lotame
Tune in for valuable insights on how to maximize first-party data generation and activation beyond just your known customers.
How to build a $10 million SEO agency by Page One Power
From ranking to riches – how one SEO firm mastered positioning, marketing and management to build an empire.
How to protect against and benefit from generative AI hallucinations by Optimove
As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility.
Transform enterprise SEO challenges into opportunities by JetOctopus
Juggling multiple large-scale SEO projects comes with its fair share of challenges. Learn how you can turn them into growth opportunities.
BlueConic named a leader in IDC MarketScape CDP Vendor Assessment
CDP recognized for its efficient setup time and ability to help companies transform their business model to create new revenue streams.
The post BlueConic named a leader in IDC MarketScape CDP Vendor Assessment appeared first on Search Engine Land.
P…
Need to step up your social media marketing? Follow this recipe
Boosting your social media advertising means capturing the right audiences at the right times. 3 essential ingredients for better sponsored post engagement.
The post Need to step up your social media marketing? Follow this recipe appeared first on Search Engine Watch.
Understanding FTC guidelines for influencer marketing
The FTC is cracking down on brands that aren’t following the rules and regulations for influencer marketing. Where they are and aren’t enforcing these rules, though, has left many confused.
What can Medium’s Creative Exchange bring to native advertising?
Last week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to create dedicated sponsored content: the Creative Exchange.