Eight things you should know before starting SEO work for a brand
Starting an SEO campaign on a brand new site requires a good knowledge of the brand, industry and website history. So what do you do if you don’t have this insight already?
Post from Helen Pollitt
SEO is like Personal Training – the Ultimate SEO Analogy?
Analogies can be useful for explaining to laypeople what SEO is and what to expect. In this post I argue that personal training makes a decent analogy.
Post from Steve Morgan
Why You Shouldn’t Suck At Client Management
We have this client, and I’m sure you do too, that is a generally very difficult to service. There are operational roadblocks, communication roadblocks etc. They are also an agency that white labels some of our services, so there is the added problem of the telephone game to and from their clients. Generally, I feel […]
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How Many Clients is Too Many? A Look at the Industry
“Can you believe it?” my friend – a fellow SEO – asked me, referring to an SEO freelancer that we’d just spoken to at an event. “He’s currently juggling 6 clients. Six! That’s way too many.” “Pfft, yeah…” I replied, through partially gritted teeth. I was juggling 8 at the time. And I’m working with […]
Post from Steve Morgan
Stop Making Crap Websites
Too many new websites are still lacking in basic digital marketing features. Barry Adams thinks this is unacceptable, and writes an impassioned plea for all web developers to do better.
Post from Barry Adams
Identify your Best and Worst Clients with the Assessment Chart
Whether you’re a solo freelancer or a manager of an agency, client acquisition is so important to get right. You want clients who suit you and your way of working – not just anyone/everyone. After all, we’ve all heard the advice that you can’t be all things to all people… I recently conducted an exercise […]
Post from Steve Morgan