How Does Google’s Search Algorithm Work?
How does Google’s search algorithm work? Google’s search engine consists of about 150 sub-systems performing specialized tasks that collect, analyze, organize, and present data from the Web in response to user queries. There is no single algorithm, and “search” must be viewed from several angles to understand how it works. One of the great…
Subdomain SEO: How to Create a Successful Subsite
Every time someone says subfolders are better for SEO than subdomains, Wikipedia laughs all the way to the top of the search results. Laughable as the subdomain-versus-subfolder argument is, people still wage war against subdomains with the most nonsensical of arguments. Now, I’ve addressed those flawed in past articles, so I’ll cut to the chase…
What Is the Google Search Engine Algorithm Name?
While it is convenient to speak of “the Google algorithm” there is no single Google algorithm. Google has tried to explain this time and again. Even if you only consider the ranking system Google uses many algorithms. If you restrict the…
Why Google Does Not Use CTR, Bounce Rate, and E-A-T The Way You Think It Does
Most of the listings (well over 90%) in every query’s search results never receive any clicks. While people constantly argue that you should rank 1st for your targeted queries, most people never click on the 1st result. Search engine marketing isn’t…
Advanced SEO Strategies for 2018
Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. Content should come first. Links and measurement should come together. People who are impatient or who lack faith in the quality of…
Advanced SEO Techniques for 2017
What makes an SEO technique “advanced”? That’s a question I ask myself every year. A lot of the “advanced” methods I first shared ten years ago, while still relevant today (because good SEO doesn’t change), are so widely used now…
Search Engine Optimization for 2017 and Beyond
A funny thing happened on the way to Web markteting in 2016: the world of SEO ballooned under your inattentive noses. Most of you are still trapped in the “mobile SEO” rut and you cannot see over the rim that…
Search Engine Optimization for 2017 and Beyond
A funny thing happened on the way to Web markteting in 2016: the world of SEO ballooned under your inattentive noses. Most of you are still trapped in the “mobile SEO” rut and you cannot see over the rim that…
Dividing a Website across Multiple Hosts Has No Negative Effect on SEO
One of the most incredibly naive and misleading myths circulating in the Web marketing industry today is that if you divide your content across multiple hosts (domains or subdomains) you weaken your search engine optimization and create extra work for…
How the Panda Algorithm Might Evaluate Your Site
Let’s step back to 2011 and once more look at the 23 questions Amit Singhal published for Webmasters who were frustrated by the Google Panda algorithm. I solved my Panda problem within 2 months as I documented in June 2011.…