Page experience: a new Google ranking factor
A couple of weeks ago, Google announced Web Vitals — a new set of metrics to measure the speed and user experience of websites. Last week, Google announced that these metrics will make its way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. […]
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Complete beginner’s guide to SEO
The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we’ll teach you how to do that.
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What is the user journey in SEO?
You’ll probably have heard the term user journey a lot, but what is it exactly? And what does it have to do with SEO? The user journey consists of all the steps a user takes to reach their goal. In buying something, the user journey includes steps like reading reviews, checking prices, comparing shops etc. […]
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Timeless SEO tips: 6 universal SEO tactics that never go out of fashion
Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. So if you’re not sure about the latest best-practices, wouldn’t it be nice to have a list of timeless SEO improvements to focus on? We thought it might be! Arm yourself with these […]
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On-SERP SEO can help you battle zero-click results
On-SERP SEO is the process of fully optimizing the first page of a search engine to maximize the visibility of your brand. On-SERP SEO is a tool you can use to battle the increase of so-called zero-click searches. Find out all about on-SERP SEO in this article. Rise of the zero-click search Rand Fishkin of […]
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Everyday website optimization: 6 tasks for your daily SEO routine
Many of you log into your site every day, or, at the very least, once a week. But, if you’re managing a small business or one-man blog, you can’t (always) spend a lot of time on your SEO, you have other things to do! Here, we discuss several small yet impactful things you should try […]
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What makes a good website?
People often ask us to explain what makes a good website? If we have a list of elements that a great site should have? There isn’t an easy, one-size-fits-all answer to this. As in many things SEO, the answer will be: it depends. What kind of site do you have, who do you target? What […]
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How to use WordPress: Answering 12 common WordPress questions
WordPress is huge. According to the latest stats, WordPress powers almost 35% of the web — and growing quickly. With so many sites using the CMS and so many new sites bursting onto the scene, there’re a lot of new users taking their first steps in the wonderful world of WordPress. People from all walks […]
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Holistic SEO: Improve every aspect of your website
At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands an extensive SEO strategy focused on every aspect of your website; the technical stuff, the […]
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15 questions about ranking factors – Yoast webinar recap
People are always talking about ranking factors. You know, the secret ingredients to Google’s magic algorithmic formula. If you know them and find a way to please these factors, you’re well on your way to that coveted number one spot — or so people seem to think. In general, chasing all these individual ranking factors […]
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Link building from a holistic SEO perspective
Link building isn’t easy. That doesn’t mean it’s rocket science, it means it takes a lot of work if you do it right. Link building done the wrong way can backfire, resulting in a ban from Google altogether. In this post, I’ll discuss our ideas about getting more backlinks: link building from a holistic SEO […]
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A successful link building strategy in 6 easy steps
Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe 6 important steps for a successful link building strategy, the holistic SEO […]
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When Google changes up: Should I abide every decision they make?
Last week, I wrote about Google’s decision to shorten the meta descriptions. Now, meta descriptions are about the same size as they were half a year ago. But for a couple of months, they were much longer. We got a lot of questions and quite a few people were pretty annoyed — understandably so. Is […]
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SEO tasks: Creation and prioritization
It can be daunting to start in search engine optimization, I can imagine. There’s so much to do, ranging from the more technical SEO tasks to more general SEO tasks and content optimization. I can create a list for your website, or for your online shop, but you might find it hard to decide where to […]
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SEO basics: What is off-page SEO?
Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media and local SEO. Or in other words, generating traffic to your site and making your […]
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SEO basics: What is UX (and why bother)?
You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it important for SEO? In this article, we’ll explain what it is and why you shouldn’t forget working on it if you want to rank high in Google. On top of […]
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Our 12 most read posts of 2017
We’re quickly nearing the end of 2017. These final days of the year are for contemplating, thankfulness and optimism about what’s ahead. While we’re looking back at this past year – which has been incredible for us -, we wanted to present for your reading pleasure: the twelve most read posts of 2017. A super […]
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How to perform an SEO audit. Part 3: Site speed & Engagement
This week, we’ve been showing you how to perform an SEO audit on your website. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. In part 1, I talked about user experience and content SEO and in part […]
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How to perform an SEO audit. Part 2: General SEO
In my previous article, part 1 of the How to perform an SEO audit series, I showed you the steps you could take to evaluate the SEO of your own – or someone else’s – site. The first steps were all about content SEO and user experience. In part 2, I’ll dive deeper into the […]
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How to perform an SEO audit. Part 1: Content SEO & UX
A couple of years ago, we did about 40 to 60 SEO audits a month. Although consultancy has not been in our product range for some time now, we do occasionally perform these audits, for instance when a friend asks us to have a quick look. An SEO audit like that is not as elaborate […]
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