Ask Yoast: Crossposting content on Medium
To increase your reach, it could be worth your while to post some of your content on sites with more authority and more visitors than your own site. But it’s a good idea to think about how to do that. You may think ‘If many people see my post on a site like medium.com, they’ll […]
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Ask Yoast: Optimizing for audio podcasts
Podcasts are a popular medium these days, as a great, relatively low-cost way to engage with your audience. You can make a podcast about every subject imaginable: science, health, arts & culture, family life, news and technology, to name but a few possibilities. At Yoast, for example, the Yoast academy team releases an internal podcast […]
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Ask Yoast: Preparing for the General Data Protection Regulation (GDPR)
Maintaining a website is hard work, and to do it right, you have to be skilled in many things: writing, editing, SEO, marketing (if you own a business) and perhaps even a bit of coding, to name but a few. But that’s not all. If you handle and collect the data of your site’s visitors, […]
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Ask Yoast: Bad slug for Arabic URLs
Today’s Ask Yoast will discuss a problem that may be familiar to you if your site is in a non-ASCII language, like Arabic, Persian, Hebrew and many other languages. You work hard to write good, SEO-friendly URLs, so people will click to your website. However, when your site is linked to or shared, for instance […]
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Ask Yoast: Comment systems and SEO
Allowing people to comment on your content is a great way to increase engagement and get in touch with your audience. So, it pays off to choose a good comment system that works for you. Besides the standard WordPress comment system, there are several other systems out there you can implement on your website so […]
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Ask Yoast: Publish date on updated articles
Keeping your articles up to date is always a good idea, as it shows to your readers that your site offers current and relevant information. Furthermore, search engines will pick up on changes to your articles, and consider your site alive and up to date. That’s never a bad thing, right? It’s especially important that […]
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Ask Yoast: Include WooCommerce product tags in your XML sitemap?
XML sitemaps are an important part of your site because they ensure search engines can crawl all the pages on your site that you want to appear in the search results. It’s up to you to decide what pages you want to include, and what pages are better left unincluded. Keep an eye out for […]
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Ask Yoast: Order of categories and subcategories in URLs
It’s important to put some thought into your URL structure, particularly when you’re starting a new website. If you make sure your URL structure is clear and focused right from the beginning, you won’t have to face the huge task of changing and redirecting all your URLs later on. But, of course, sometimes you need […]
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Ask Yoast: How to avoid competing with your own pages
If your online shop or business offers many products that are similar to each other, you’re probably familiar with this conundrum: how do you add content that’s diverse enough? And what to do, since you can use a focus keyword only once? These are important things to keep in mind, so you don’t end up […]
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Ask Yoast: Several link tags on a page
HTML <link> elements, also called HTML <link> tags, are bits in the HTML of a website that specify the relation between the current document and an external resource. They look like this: link rel= “…” and can be used for all kinds of things, like importing a stylesheet. SEO related link elements are, for instance, […]
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Ask Yoast: Content on product category pages
Optimizing your product pages and product category pages can cause a bit of a dilemma. You want your products to shine, so they’re the first thing people notice, and in this regard, a picture usually says more than a 1000 words. On the other hand, you need to add sufficient textual content to help you […]
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Ask Yoast: Switching the TLD of your website
There could be a reason why you’d want to switch your top level domain (TLD) at some point. Perhaps you want to use it in your brand name, or maybe you just want something that catches the eye a bit more. But what if your site isn’t performing as well as you thought it would […]
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Ask Yoast: Finding the best keyword strategy
Doing keyword research is a vital part of your content SEO strategy, but can be a long and difficult process. It’s just not easy to get into the heads of your audience: what words and phrases could they be using? What is their intention when searching? Another important aspect to check is whether it’s realistic […]
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Ask Yoast: Changes to your site and the search results
Whenever you make some big changes to your website, for instance to your brand name, you’re probably eager for these changes to show in the search results. Unfortunately, it can take a while for Google to crawl your site again and until then, it will show the indexed version of your site in the results, […]
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Ask Yoast: Still minify and concatenate CSS and JS files?
To work properly, websites contain multiple CSS and JavaScript files. These must be fetched from the server by the visitors’ computer, to fully load a webpage. In the old standard, HTTP/1, only one request at a time could be handled, so minifying and concatenating multiple files was a good idea. Otherwise, visitors would experience a […]
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Ask Yoast: Dealing with holiday gift sets after the holidays
With the holiday season now mostly behind us, many owners of online shops are probably still recovering from this very busy time. Many businesses offer special, holiday-themed products and gifts during this season. But how to handle the product pages of holiday gift sets after the holidays are over? Even if the gift set or […]
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Ask Yoast: Emojis and SEO
With so much of our day-to-day communication happening online these days, the use of emojis, to add some flavor to typed messages, has gone through the roof. They don’t just express emotions, but depict a range of animals, objects, places and so on, as well. The options to express yourself with them are endless! If […]
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Ask Yoast: Using a TLD as part of your brand?
Branding plays a vital role in the success of your business. We’ve written about branding several times on this site, for instance, the 5 tips on branding and Low-budget branding for small businesses articles. Your domain name should also be a part of your brand. But should you buy one of those fancy new TLDs […]
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Ask Yoast: Yoast SEO premium features explained
As most of you will agree, the free version of Yoast SEO is already an awesome plugin. So, we understand that many of you frugal site owners and bloggers may be a bit reluctant to ‘splurge’ on Yoast SEO Premium. What more could the premium version have to offer? Well, as a matter of fact, […]
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Ask Yoast: changing URL structure and rankings
If you started your website as a newbie to all things internet, chances are that your site’s URLs aren’t pretty. Perhaps the URLs contain the post-ID, or the date when it was first published. URLs like that don’t say much about the content of a page and look cluttered. If you want to change your […]
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