Five digital marketing tips for freelancers
As freelancers, it’s up to you to promote your freelance business. Digital marketing tips to help you handle it like a pro.
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Content Curation: Pruning Old “Fresh” Content To Reveal The Evergreen
Most sites deliver regularly produced content as part of their architecture. At its simplest it might just be a blog section through which company news, updates, and outreach are posted. At its best, however, it’s a carefully pruned source of evergreen…
Perspective Matters In B2B Website Content
In B2B marketing, relationships lead to conversions. Content strategy is an essential tool for driving traffic through SEO and social media, and for engaging and building trust with audiences online. This means choosing the best content type (e.g., cop…
The Informational Content Advantage
You may have heard that content is king, but the truth is that informational content is king. It’s estimated that approximately 50-80% of search queries are informational in nature (pdf). Most websites have very little informational content on them, preferring instead to focus on driving a…
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